This week's review of ad fraud and privacy in the digital advertising space:
The H2 2023 Server-Side Ad Insertion (SSAI) benchmark report analyzes the state of SSAI implementation across top Connected TV (CTV) platforms. SSAI is a programmatic advertising feature combining ads and content into a single stream to provide a broadcast TV-like experience without buffering.
We released the December 2023 Children's Privacy Index for Mobile Advertising Sellers. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page