Gravite partners with Pixalate to raise the bar on mobile ad supply quality

This is a republication. See the original blog here.

Ad fraud and quality signals from Pixalate are now part of how Gravite vets, monitors and curates ad supply for its demand partners.

Gravite, an in-app-first ad tech company and part of Aonic Group, has partnered with Pixalate, a global platform for ad fraud prevention, privacy compliance and supply chain data intelligence, to strengthen invalid traffic screening across its mobile in-app supply.

Since March 2026, Gravite has integrated Pixalate’s data into its daily operations, combining pre-bid filtering with ongoing traffic quality analysis to identify and address invalid traffic across its supply.

The integration supports two stages of Gravite’s ad traffic quality controls:

• Pre-bid filtering: Pixalate’s Data Center and User Agent data feeds help Gravite identify and filter general invalid traffic (GIVT) before bid requests reach its demand partners.
• Ongoing post-bid monitoring: Pixalate Analytics helps Gravite assess traffic quality across its supply, identify problematic sources and take corrective action.

For demand-side platforms (DSPs), this approach adds a layer of ongoing quality control beyond initial supply onboarding.

"Supply quality is the foundation of everything we offer our demand partners. What we especially value about Pixalate is the flexibility of their API. It let us build our own automation around their data and embed quality checks into our daily operations, instead of treating them as an occasional audit. That’s what lets us scale supply without lowering the bar."

Anastasiia Ignatenko
CPO, Gravite

Ad fraud and quality signals from Pixalate are now part of how Gravite vets, monitors and curates ad supply for its demand partners.

"Effective traffic quality management requires more than identifying invalid traffic at a single point in the supply chain. Gravite combines Pixalate’s data feeds and analytics to build quality controls into its daily operations, giving its demand partners greater confidence in the supply they access."

Jalal Nasir
CEO, Pixalate