This week's review of ad fraud and privacy in the digital advertising space.
Publisher Trust Indexes - January 2025
The January 2025 Publisher Trust Indexes have arrived. These reports identify the top ranked web, mobile, and CTV apps for programmatic advertising quality. They're based on 30B+ global open programmatic impressions across 12.6M+ domains and apps in January 2025.
Download the reports here:
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In addition to the country-specific PTI reports, we also identified the top mobile publishers across the 'Video Gaming' and 'Sports' categories. You can download those here:
Delisted Mobile Apps - January 2025
Apple App Store delistings dropped 93% month-over-month, while Google Play Store delistings increased by 22%. We also released the January 2025
Delisted Mobile Apps Reports, highlighting apps that are no longer available for download on the Apple App Store and Google Play Store.
In January 2025, approximately 24k apps were delisted from the Apple App Store, a sharp decline from 337k in December 2024. Meanwhile, 82k apps were removed from the Google Play Store, up from 64k the previous month.
For more details, download the full January 2025 reports: