This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q4 2023 Connected TV (CTV) Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices. You can check out each platforms ratings and rankings below.
Pixalate released the Q4 2023 Mobile Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on mobile apps available for download in the Google Play Store and Apple App Store. You can check out the ratings and rankings below.
The January 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:
The January 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Last week, we presented you with the detailed analysis IAB Tech Lab released on the challenges related to the adoption of Google's Privacy Sandbox in the digital advertising industry.
This week, we bring you Google's response to the IAB Tech Lab analysis: