Pixalate Week in Review: December 2 - December 6, 2024

Written by Pixalate | Dec 6, 2024 5:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

Google ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights Report

23+ million user ratings across “Teacher Approved” apps that do not obtain Verifiable Parental Consent (VPC). The Q3 2024 Google Play Store ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Insights report examines the extent to which personal information is accessed and shared by apps in the “Teacher Approved” program as well as close look at apps in the program that apparently fail to seek Verifiable Parental Consent (VPC) but still share personal information in the advertising bid stream.

You can download the full report here:

Country-specific Seller Trust Indexes

Mobile app programmatic ads are the most susceptible. We also released the Q3 2024 Programmatic Ad Seller Misrepresentation Report for Mobile Apps, which found that 38% of mobile app traffic failed Pixalate’s SupplyChain Object verification (SCO) due to unauthorized sellers.

Download the reports free today:

Upcoming Events

Join Pixalate and Start.io next Friday, December 13th at 11:00am (UTC-5) to discuss one of the most pressing challenges in programmatic advertising: invalid traffic (IVT) and supply chain fraud.

Our expert panel will explore the evolution of IVT, its financial and reputational implications, and actionable strategies to mitigate risks, including insights from Pixalate’s Seller Trust Index and Start.io’s advanced fraud detection methods.

Secure your spot today:

You can also Join Pixalate and Basis Technologies on Tuesday, December 19, 2024, at 11:00 AM ET for the exclusive extended version of our highly popular virtual panel.

This extended version features even deeper insights into SPO strategies, real-world examples, and actionable tips to:

✅ Combat supply chain fraud effectively

✅ Unlock direct, high-quality inventory paths

✅ Enhance campaign performance and efficiency

View full post