Pixalate Week in Review: December 16 - December 20, 2024

Written by Pixalate | Dec 20, 2024 5:12:28 PM

This week's review of ad fraud and privacy in the digital advertising space.

Supply-Side Platform (SSP) Market Share Rankings

Ranking the top SSPs across 12 countries. The Q3 2024 SSP Market Share Reports reveal leading SSPs across CTV apps, mobile apps, and web domains. The rankings incorporate sellers within the SupplyChain Object (SCO), meaning all sellers involved in the sale of an impression receive market share credit (i.e., in the case of reselling).

You can download the full reports here:

Invalid Traffic (IVT) & Ad Fraud Benchmarks

A look at global IVT and ad fraud. We also released the Q3 2024 Invalid Traffic (IVT) & Ad Fraud Benchmark Reports, which analyze the invalid traffic (IVT, including ad fraud) rates for programmatic advertising on desktop and mobile websites, mobile apps, and CTV.

Download the reports free today:

Country-specific Seller Trust Indexes

Re-upping our seller trust rankings. A couple weeks ago, we released the Q3 2024 Seller Trust Indexes for Web, Mobile, and Connected TV (CTV), which rank programmatic ad sellers across 12 countries. They use SupplyChain Object (SCO) data to offer a comprehensive view of sellers based on quality across the advertising supply chain.

Download the reports free today:

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