- Roku’s average monthly estimated reach decreased from 62% in Q4 2021 to 52% in Q1 2022
- Samsung average monthly estimated reach increased from 14% in Q4 2021 to 16% in Q1 2022
Estimated reach is a breakdown of percentage of devices within a given region.
Roku and Samsung make up 67.4% of the NA market
According to Pixalate’s latest release in CTV trends in March 2022, Roku remains the clear dominant CTV device leader in North America, but Samsung has recently gained some ground. The two stores combined make up 67.4% of the CTV device market in NA.
- Roku’s average estimated reach is 56% from August 2021 to March 2022
- Samsung’s average estimated reach is 16% from August 2021 to March 2022
The opposite pattern in Canada
A closer look at the estimated reach in Canada shows the following interesting data points.
- Samsung ranked first with an average monthly estimated reach is 44% in Q1 2022
- Roku ranked second with an average monthly estimated reach of 21% in Q1 2022
- Amazon ranked third with an average monthly estimated reach of 14% in Q1 2022