This week's review of ad fraud and privacy in the digital advertising space:
Pixalate this week released the Q1 2023 Invalid Traffic Benchmarks Report, a comprehensive examination of the global state of IVT and ad fraud in Q1 2023 across the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
Download the full list to see the global top 100 Bundle IDs used for open programmatic advertising across Roku and Amazon Fire TV in March 2023. The list also includes the top 10 Bundle IDs by global region (N. America, EMEA, APAC, LATAM).
Pixalate this week released the March 2023 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week: