Pixalate’s analysis of IAB Tech Lab’s app-ads.txt and ads.txt programs reveals that over 182,000 apps and over 1.2 million domains have adopted the initiative
PALO ALTO, March 2, 2020 — Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab's initiatives.
What’s inside the report
Pixalate’s 2019 App-ads.txt and Ads.txt Trends Report includes:
“It’s encouraging to see ads.txt adoption reach critical mass, unlocking new scale and eliminating the risk of buyers going through unauthorized channels,” said Jalal Nasir, CEO of Pixalate. “With the right checks and balances, brands can avoid buying misrepresented inventory in the programmatic supply chain.”
Download a free copy of the 2019 App-ads.txt and Ads.txt Trends Report today.
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Disclaimer
The content of this press release, and the 2019 App-ads.txt and Ads.txt Trends Report, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees.