Pixalate’s August 2024 Web Publisher Trust Indexes (PTIs) for Latin America (LATAM) are a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the programmatic advertising ecosystem.
The Website Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, including breakdowns by 20+ different IAB taxonomy website categories.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”