Learn more: Download Pixalate's 'State of Streaming TV Ad Spend' Report
Public streaming TV rankings were never built to measure where America actually watches today — or where ad dollars actually follow. Legacy frameworks depend on limited consumer panels or manual, partner-by-partner publisher integrations, leaving mobile streaming, FAST channels, and live sports dark.
The result is a structural blind spot for advertisers and buyers alike. A premium publisher can opt out. A FAST channel goes uncounted. A sports fan watching on their phone is invisible. And without publisher opt-in, there is no show-level data at all, only app-level aggregates that tell buyers little about the content their ads actually ran against, or whether their ad spend reached a real audience.
Pixalate's OpenEPG™ Index addresses this directly, anchoring rankings in real-world open programmatic ad spend and consumer reach, requiring zero publisher opt-ins to surface the full breadth of modern streaming TV by show, channel, genre, device, and daypart across all 210 U.S. markets*.
Learn more: See the latest show-level rankings
The Index is powered by OpenEPG™ 1.0 Analytics, which brings linear TV-style measurement and verification to open programmatic CTV.
OpenEPG™ 1.0 Analytics is available now for DSPs, SSPs, and programmatic buyers who want show-level targeting and verification across the full open exchange. No custom publisher data-sharing agreements or opt-ins required.
Its engine, OpenEPG DB™, now maps 532,000+ shows across 13,600+ channels and 6,100+ apps.
Learn more: Download Pixalate's 'State of Streaming TV Ad Spend' Report
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
