The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Website for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web.
Ad fraud risk assessment across Connected TV, Mobile, and Websites. We look at spoofing, including SIVT and GIVT types and device abuse, to help you determine your ad fraud risk with the companies you are doing business with.
Compliance Risk Authorized/Unauthorized Sellers Delisted Apps Validation and Verification Spoofing Traffic Overview Risk Impersonation Risks App/Developer Details Data Collection Risk Misrepresentation
Child and family safety risk to see COPPA compliance issues, privacy, and other advisories for apps and content across Connected TV, Mobile, and Websites. See what risks you and your family are exposed to ensure the apps you're using are appropriate for children and compliant with all relevant laws.
Parental Controls Content Advisories Delisted Apps Adult Content Violence Content Data Collection Risk Brand Safety Risks Content Risk Advisories Permission Risk COPPA Risk Privacy Violation Risk App/Developer Details
Market size, trends, and reports across Connected TV, Mobile, and Websites based on Pixalate’s analysis of over 2 Trillion data points a month. Our data collection and proprietary ranking method enable us to see trends and insights important to the programmatic industry.
App Market Share Ad Density Ad spend Impression Spend Reach Programmatic Reach DAU MAU Trends Roku Amazon FireTV CTV Apps Publisher Household Reach Ads.txt, App-Ads.txt Domain Details Traffic Quality Risk Referral Traffic Device Distribution Monetization of Ads Inventory Traffic Trends Est. Programmatic Spend Sellers.json Authorized/Unauthorized Sellers Validation and Verification Market Share Estimated Inventory App Engagement Referral Traffic Viewability Clicks Permissions Delisted Apps
Ratings and rankings across publishers and supply. The Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™ rankings for Connected TV (CTV) and Mobile based on Pixalate's analysis of over 5+ million apps and 35+ app categories across Google, Apple, Roku, and Amazon app stores. Rankings are based on four geographic regions and 65+ countries for CTV and 230+ countries for mobile.
Quality Rating and Rankings Top Spend Reach Market Share
Compliance, privacy abuse data and privacy risk assessment and compliance and content advisories across Connected TV, Mobile, and Websites. See the risks your company and family can be exposed to. Know who you are dealing with.
Compliance Risk Brand Safety Risks Delisted Apps Advisories Family Risk - Parental Advisories Content Risk Content Advisories Permissions Risk COPPA Risk Privacy Violation Risk App/Developer Details Misrepresentation
Brand protection risk assessment as well as content advisories across Connected TV, Mobile, and Websites. See the risks your brand may be exposed to. Know who you are dealing with.
Compliance Risk Brand Safety Risks Content Risk Advisories Content Risk Delisted Apps Content Advisories Permission Risk COPPA Risk Privacy Violation Risk App/Developer Details Data Collection Risk Misrepresentation
Robust publisher ID verification to help you understand the potential and actual risks involved when entering into a business relationship with Connected TV, Mobile, and Website publishers, including country of registration.
WHOIS Check Delisted Apps Country of Registration Compliance Risk Apps Registered Data Collection Risk App/Developer Details Impersonation Risks Misrepresentation Data Transmission
Robust regulatory due diligence to help you understand the potential and actual risks involved when entering into a business relationship with Connected TV, Mobile, and Website publishers, the likelihood of these risks materializing, and the potential impact on your business.
Compliance Risk Apps Registered Data Collection Risk App/Developer Details Delisted Apps Impersonation Risks Misrepresentation Privacy Violation Risk Data Transmission Permissions Referral Traffic Device Distribution Monetization of Ads Inventory Traffic Trends Market Share Estimated Inventory
Monetization and optimization opportunities for the programmatic ad tech ecosystem across Connected TV, Mobile, and Websites. Get ideas on how to optimize the monetization of your app or website. See what your competitors are doing in the same space.
App Market Share Ad Density Ad spend Impression Spend Reach Programmatic Reach DAU MAU Trends Roku Amazon FireTV CTV Apps Publisher Household Reach Ads.txt, App-Ads.txt Domain Details Traffic Quality Risk Referral Traffic Device Distribution Monetization of Ads Inventory Traffic Trends Est. Programmatic Spend Sellers.json Authorized/Unauthorized Sellers Validation and Verification Market Share Estimated Inventory App Engagement Referral Traffic Viewability Clicks Delisted Apps Permissions
Malware and phishing detection to determine if a user's data or a device is at risk. Because malware is harmful to users, determining which apps can potentially contain malware is helpful in stopping potential phishing scams.
Spoofing IVT Impersonation Risk Content Risk Content Advisories Permissions Risk Delisted Apps COPPA Risk Privacy Violation Risk App/Developer Details Misrepresentation
We love our customers and are proud to partner with leaders across programmatic advertising.
As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Yahoo, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain.
Patrick McCormack
Vice President, Global Partnerships at Yahoo
Jerrold Son
Executive Director, Ad Operations at XUMO
Eric Bozinny
Senior Director, Marketplace Quality, PubMatic
MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.
François Zolezzi
Head of Supply Quality, Criteo
To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more.
Peter Turner
Business Development, LinkedIn Marketing Solutions
Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us. Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend.
Priscilla Aybar
Digital Director, Independent Expenditure
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”