--- title: Use Cases description: Pixalate Use Cases present how Pixalate's products help you reduce ad fraud and comply with privacy regulations across mobile, CTV, and websites. --- # Safe & Trustworthy Ad Supply Chain The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Website for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web. [![Schedule a Demo](https://no-cache.hubspot.com/cta/default/2364596/d914723c-afd4-4718-9b07-d0701d3fc832.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d914723c-afd4-4718-9b07-d0701d3fc832) ![Use Cases](https://www.pixalate.com/hs-fs/hubfs/Pix-usecase.png?width=1000&height=603&name=Pix-usecase.png "Use Cases") ![Ad Fraud Risk](https://www.pixalate.com/hubfs/Pix-icon-AdFraud-robot-colors.svg "Ad Fraud Risk") #### **Ad Fraud Risk** Ad fraud risk assessment across Connected TV, Mobile, and Websites. We look at spoofing, including SIVT and GIVT types and device abuse, to help you determine your ad fraud risk with the companies you are doing business with.  Compliance Risk    Authorized/Unauthorized Sellers   Delisted Apps    Validation and Verification    Spoofing    Traffic Overview Risk    Impersonation Risks    App/Developer Details    Data Collection Risk    Misrepresentation  ![Pix-icon-Family-colors](https://www.pixalate.com/hubfs/Pix-icon-Family-colors.svg "Pix-icon-Family-colors") #### Child Safety Risk (COPPA) Child and family safety risk to see COPPA compliance issues, privacy, and other advisories for apps and content across Connected TV, Mobile, and Websites. See what risks you and your family are exposed to ensure the apps you're using are appropriate for children and compliant with all relevant laws.  Parental Controls    Content Advisories    Delisted Apps   Adult Content    Violence Content    Data Collection Risk    Brand Safety Risks    Content Risk    Advisories    Permission Risk    COPPA Risk    Privacy Violation Risk  App/Developer Details    ![Market Size and Trends](https://www.pixalate.com/hubfs/Pix-icon-MarketTrends-colors.svg "Market Size and Trends") #### **Market Size and Trends** Market size, trends, and reports across Connected TV, Mobile, and Websites based on Pixalate’s analysis of over 2 Trillion data points a month.  Our data collection and proprietary ranking method enable us to see trends and insights important to the programmatic industry.   App Market Share    Ad Density    Ad spend    Impression Spend    Reach    Programmatic Reach    DAU    MAU    Trends    Roku    Amazon FireTV    CTV Apps    Publisher Household Reach    Ads.txt, App-Ads.txt    Domain Details    Traffic Quality Risk    Referral Traffic    Device Distribution    Monetization of Ads    Inventory    Traffic Trends    Est. Programmatic Spend    Sellers.json    Authorized/Unauthorized    Sellers Validation and Verification    Market Share    Estimated Inventory    App Engagement    Referral Traffic    Viewability    Clicks    Permissions  Delisted Apps  ![Publisher, Supply and Device Rankings](https://www.pixalate.com/hubfs/Pix-icon-Publishers-colors.svg "Publisher, Supply and Device Rankings") #### **Supply Chain Rankings** Ratings and rankings across publishers and supply. The Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™ rankings for Connected TV (CTV) and Mobile based on Pixalate's analysis of over 5+ million apps and 35+ app categories across Google, Apple, Roku, and Amazon app stores. Rankings are based on four geographic regions and 65+ countries for CTV and 230+ countries for mobile.   Quality Rating and Rankings    Top Spend    Reach    Market Share  ![Compliance and Privacy Risks](https://www.pixalate.com/hubfs/Pix-icon-RegComp%26PrivacyRisks-colors.svg "Compliance and Privacy Risks") #### **Compliance and Privacy Abuse** Compliance, privacy abuse data and privacy risk assessment and compliance and content advisories across Connected TV, Mobile, and Websites. See the risks your company and family can be exposed to. Know who you are dealing with.  Compliance Risk    Brand Safety Risks   Delisted Apps   Advisories    Family Risk - Parental Advisories    Content Risk    Content Advisories    Permissions Risk    COPPA Risk    Privacy Violation Risk    App/Developer Details    Misrepresentation  ![Brand Protection Risk](https://www.pixalate.com/hubfs/Pix-icon-BrandProtect-colors.svg "Brand Protection Risk") #### **Brand Protection Risk** Brand protection risk assessment as well as content advisories across Connected TV, Mobile, and Websites. See the risks your brand may be exposed to. Know who you are dealing with.  Compliance Risk    Brand Safety Risks    Content Risk    Advisories    Content Risk    Delisted Apps   Content Advisories    Permission Risk    COPPA Risk    Privacy Violation Risk   App/Developer Details    Data Collection Risk    Misrepresentation  ![Criminal Background Check and OFAC](https://www.pixalate.com/hubfs/Pix-icon-CrimBackground-colors.svg "Criminal Background Check and OFAC") #### **Publisher Identity Verification** Robust publisher ID verification to help you understand the potential and actual risks involved when entering into a business relationship with Connected TV, Mobile, and Website publishers, including country of registration.   WHOIS Check    Delisted Apps    Country of Registration    Compliance Risk    Apps Registered    Data Collection Risk    App/Developer Details    Impersonation Risks    Misrepresentation    Data Transmission  ![Regulatory Compliance Risk and Due Diligence](https://www.pixalate.com/hubfs/Pix-icon-RegCompRisk%26DueDil-colors.svg "Regulatory Compliance Risk and Due Diligence") #### **Regulatory Risk & Due Diligence** Robust regulatory due diligence to help you understand the potential and actual risks involved when entering into a business relationship with Connected TV, Mobile, and Website publishers, the likelihood of these risks materializing, and the potential impact on your business.  Compliance Risk    Apps Registered    Data Collection Risk    App/Developer Details   Delisted Apps   Impersonation Risks    Misrepresentation    Privacy Violation Risk    Data Transmission    Permissions    Referral Traffic    Device Distribution    Monetization of Ads    Inventory    Traffic Trends    Market Share    Estimated Inventory  ![Monetization and Optimization Opportunities ](https://www.pixalate.com/hubfs/Pix-icon-Monitize-colors.svg "Monetization and Optimization Opportunities ") #### **Ad Monetization Strategy ** Monetization and optimization opportunities for the programmatic ad tech ecosystem across Connected TV, Mobile, and Websites. Get ideas on how to optimize the monetization of your app or website. See what your competitors are doing in the same space.   App Market Share    Ad Density    Ad spend    Impression Spend    Reach    Programmatic Reach    DAU    MAU    Trends    Roku    Amazon FireTV    CTV Apps    Publisher Household Reach    Ads.txt, App-Ads.txt    Domain Details    Traffic Quality Risk    Referral Traffic    Device Distribution    Monetization of Ads    Inventory    Traffic Trends    Est. Programmatic Spend    Sellers.json    Authorized/Unauthorized    Sellers Validation and Verification    Market Share    Estimated Inventory    App Engagement    Referral Traffic    Viewability    Clicks    Delisted Apps    Permissions    ![Malware and Phishing](https://www.pixalate.com/hubfs/Pix-icon-Phishing-colors.svg "Malware and Phishing") #### Malware & Phishing Malware and phishing detection to determine if a user's data or a device is at risk. Because malware is harmful to users, determining which apps can potentially contain malware is helpful in stopping potential phishing scams.  Spoofing    IVT    Impersonation Risk    Content Risk    Content Advisories    Permissions Risk    Delisted Apps    COPPA Risk    Privacy Violation Risk    App/Developer Details    Misrepresentation  ## Customers We love our customers and are proud to partner with leaders across programmatic advertising. ![slack-imgs](https://www.pixalate.com/hs-fs/hubfs/slack-imgs.png?width=100&name=slack-imgs.png "slack-imgs") ![ByteDance_logo_English](https://www.pixalate.com/hubfs/ByteDance_logo_English.svg "ByteDance_logo_English") ![PubMatic_Logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/PubMatic_Logo.png?width=133&name=PubMatic_Logo.png "PubMatic_Logo") ![OpenX](https://www.pixalate.com/hubfs/OpenX.svg "OpenX") ![LinkedIn](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/Linkedin-Logo-2011%E2%80%932019.png?width=100&name=Linkedin-Logo-2011%E2%80%932019.png "LinkedIn") ![DCCC](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/DCCC_Logo-RGB-1.png?width=100&name=DCCC_Logo-RGB-1.png "DCCC") ** As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Yahoo, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain.   ![Patrick McCormack](https://www.pixalate.com/hs-fs/hubfs/patrick-mccormack.jpg?width=271&height=271&name=patrick-mccormack.jpg) **Patrick McCormack** Vice President, Global Partnerships at Yahoo ** I’ve worked in the advertising industry for 20 plus years, and the Publisher Trust Index that Pixalate is introducing will truly be a game-changer. As a company that is laser-focused on maximizing the CTV space, we need a resource like this to make sure that we’re operating with the highest quality insights possible. Many industries have already taken massive steps toward increasing transparency, and Pixalate is helping to drive that with this new offering.   ![Jerrold Son](https://www.pixalate.com/hs-fs/hubfs/1592942728302.jpg?width=200&height=200&name=1592942728302.jpg) **Jerrold Son** Executive Director, Ad Operations at XUMO ** Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory. Pixalate's Publisher Trust Index is an important tool for advertisers that want to expand their CTV or mobile app footprint beyond a handful of household names. These rankings will shine a light on the broader portfolio of premium apps that can deliver on the programmatic promise of scale and efficiency. ![Eric Bozinny](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/eric-bozinny.jpg?width=500&height=500&name=eric-bozinny.jpg) **Eric Bozinny** Senior Director, Marketplace Quality, PubMatic ** **MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.** ![Francois Zolezzi](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/francois-zolezzi-headshot.jpg?width=500&height=500&name=francois-zolezzi-headshot.jpg) **François Zolezzi** Head of Supply Quality, Criteo   ** To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more. ![Peter Turner](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/peter-turner.jpg?width=304&height=304&name=peter-turner.jpg) **Peter Turner** Business Development, LinkedIn Marketing Solutions ** Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us.  Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend. ![Priscilla Aybar](https://www.pixalate.com/hs-fs/hubfs/priscilla-v1s-png.png?width=811&height=811&name=priscilla-v1s-png.png) **Priscilla Aybar** Digital Director, Independent Expenditure ## Want to learn more! 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