Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

 

 

Reason Codes Analytics Dashboard

Reason Codes


Pixalate classifies invalid SCO information using validation & verification reason codes for every ad impression.

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Validate OpenRTB SCO Specifications and Verify Supply Chain across CTV, Mobile Apps and Websites
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2.5B+
Mobile Apps + Device IDs
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300M+
CTV Apps Analyzed + Device IDs
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2B+
Websites + IPv4 & IPv6

Solving for Supply Chain Quality at Scale

Pixalate’s data science team leveraged supply chain validation & verification to analyze billions of open programmatic advertising impressions …
25%
SCO enabled traffic failed verification
64%
Higher IVT rate when an alleged ‘complete’ chain fails SCO validation
80%
Higher IVT rate for impressions with SCOs that had longer chains (3+ nodes)
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BENEFITS: Pixalate’s SCO Verification & Validation solutions enable buyers to

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sco-check-icon Ensure compliance of the OpenRTB Supply Chain Object specification by identifying and blocking traffic from unauthorized sellers and reseller.
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sco-check-icon Block publishers and sellers with invalid ads.txt/app-ads.txt/sellers.json.
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sco-check-icon Uncover sellers and publishers with incomplete SCOs to ensure their compliance.
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sco-check-icon Identify redundant paths from publishers to eliminate potential bid duplication.
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sco-check-icon Assess chain lengths on ad traffic to optimize paths with low IVT and high viewability percentages.
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Use Cases

Pixalate’s Supply Chain Object Validation and Verification product suite delivers insights for supply optimization.
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Validate the supply chain object

  • Ensure compliance, flag structural issues, highlight malformed SCOs, across each node of the supply chain.
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Eliminate unauthorized sellers

  • Cross-check SCO with publishers' ads.txt and app-ads.txt files to authenticate seller authorization.
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Combat ad fraud

  • SCO verification failure correlates to 64% higher invalid traffic.
    (according to Pixalate’s research)
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Avoid redundant paths

  • Locate path inefficiencies and audit chain lengths and locate inefficiencies in the supply path.
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