Disclaimer: Pixalate’s SDK Trust Index Ratings (“SDK Index”) reflect Pixalate’s opinions that Pixalate
believes may be useful to developers, regulators, platforms, advertisers, researchers, and others in the
digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which
Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as
endorsements, affiliations, or associations with any third-parties. Pixalate is sharing this data not to
impugn the standing or reputation of any entity, person or SDK, but, instead, to report research findings and
trends pertaining to the period studied.
It is important to note however, that classification of a software development kit operator (“SDK operator”)
within a particular risk tier does not mean that the SDK operator, its SDK(s), or any associated practices are
in violation of any laws or regulations, including the Children’s Online Privacy Protection Act (COPPA) or any
other global privacy framework. Further, the SDK(s) of an SDK operator(s) that appear(s) to present elevated
risk signals does not mean that such SDK, or its operator, is failing to comply with applicable FTC Rules.
Pixalate’s determinations are based on a proprietary methodology that incorporates a combination of signals
and automated processes. Additionally, with respect to SDK operators that appear to have characteristics that,
in Pixalate’s opinion, may trigger related privacy law or regulatory compliance obligations and/or risk, such
assertions reflect Pixalate’s opinions i.e., they are neither facts nor guarantees. While Pixalate endeavors
to apply rigorous standards in compiling this SDK Index, no assurances or guarantees can be, or are, made as
to the accuracy or completeness of any classification. This SDK Index, including all content set forth
herein–constitutes Pixalate “Materials” under Pixalate’s Terms of Use, and is licensed subject to–and
conditioned expressly upon–compliance with each of the applicable terms and conditions of such Pixalate Terms
of Use.
Methodology note: The code-analysis evidence presented in this index is derived from static analysis of each
SDK as distributed in the version analyzed. Static analysis identifies code paths present in the software; it
does not execute the software and therefore does not confirm whether, when, or how frequently any given code
path runs at runtime, nor whether its execution depends on end-user permission, consent, host-application
configuration, or geographic region. SDK behavior may also differ in other or later versions.
Apple and the Apple logo are trademarks of Apple Inc; Google, Google Ad Exchange, the brand “Google Play,”
its logos, and other Google logos are trademarks of Google LLC. These companies are not affiliated with, nor
do they endorse or sponsor, any products, data, content, reports, materials or services associated with
Pixalate. Any other brand logos, names, or trademarks not explicitly mentioned herein – but otherwise
mentioned, displayed, or used in any of Pixalate’s materials, including this report – are the property of
their respective owners.
© 2026 Pixalate.
