Pixalate’s SDK Trust Index Ratings (“SDK Index”) reflect Pixalate’s opinions that Pixalate believes may be useful to developers, regulators, platforms, advertisers, researchers, and others in the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements, affiliations, or associations with any third-parties. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or SDK, but, instead, to report research findings and trends pertaining to the period studied.

It is important to note however, that classification of a software development kit operator (“SDK operator”) within a particular risk tier does not mean that the SDK operator, its SDK(s), or any associated practices are in violation of any laws or regulations, including the Children’s Online Privacy Protection Act (COPPA) or any other global privacy framework. Further, the SDK(s) of an SDK operator(s) that appear(s) to present elevated risk signals does not mean that such SDK, or its operator, is failing to comply with applicable FTC Rules.

Pixalate’s determinations are based on a proprietary methodology that incorporates a combination of signals and automated processes. Additionally, with respect to SDK operators that appear to have characteristics that, in Pixalate’s opinion, may trigger related privacy law or regulatory compliance obligations and/or risk, such assertions reflect Pixalate’s opinions i.e., they are neither facts nor guarantees. While Pixalate endeavors to apply rigorous standards in compiling this SDK Index, no assurances or guarantees can be, or are, made as to the accuracy or completeness of any classification. This SDK Index, including all content set forth herein–constitutes Pixalate “Materials” under Pixalate’s Terms of Use, and is licensed subject to–and conditioned expressly upon–compliance with each of the applicable terms and conditions of such Pixalate Terms of Use.

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