Click Fraud Detection
and Protection

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Types of Click Fraud We Prevent

click-farms
Click Farms Mass human or bot clicks from centralized sources.
Fast Clicks Clicks occurring too quickly to be human.
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duplicate-clicks
Duplicate Clicks Repeated clicks from the same source.
High CTR Traffic Unnaturally high click-through rates.
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datacenter-traffic
Datacenter Traffic Clicks from known datacenter IPs.
Excessive Video Clicks High-frequency video ad clicks.
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From detection to prevention: Our complete solution

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300M

CTV  Devices

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2.5B+

Mobile Devices

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2B+

Websites
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UK Phone: +44 (0)800 011 2050
US Phone: +1 888 749 2528
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”