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Pixalate Press Releases

In the News Press Releases
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September 7, 2022

Pixalate Introduces Top 100 Likely Child-Directed Google & Apple Mobile Apps; Monthly Index Reveals Apps' Privacy Risk Factors

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August 30, 2022

Pixalate Releases First UK Child Online Safety Report for Mobile: 96% of Open Programmatic Ad-Supported Google & Apple Children's Apps Share GPS or IP Address With Advertisers and Data Brokers Pixalate is an ad fraud intelligence and marketing compliance platform with solutions across display, mobile app, video, and OTT/CTV.

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August 25, 2022

August 2022 Pixalate Study Finds Ad Fraudsters May Be Spoofing iCloud Private Relay Traffic: 90% of Supposedly-Protected Safari Traffic May Actually Be Fraud

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August 18, 2022

Pixalate's Q2 2022 COPPA Risk Scorecard Report Reveals State of Children's Online Privacy: 70% of Top 1,000 Likely Child-Directed Apps in Google & Apple Stores Share Either Location and/or IP Address with Advertisers and Data Brokers

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August 16, 2022

Pixalate Announces July 2022 Top Programmatic Sellers (SSPs) by Market Share for Connected TV and Mobile Advertising across Roku, Amazon Fire TV, Google and Apple Platforms

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August 9, 2022

Pixalate's CTV Ad Fraud Series: App 'Spoofing' could cost advertisers $135MM in 2022 on apps appearing to be on Roku & Amazon Fire TV devices - PBS, Telemundo, NBC Sports biggest victims at 75%+ in July 2022

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August 3, 2022

Pixalate's Q2 2022 Delisted Google & Apple Apps Report: Apple Removes 8,652% More Apps in Sweeping Clean-Up including Russian state-owned Sberbank apps and 178 'Family Planning' Apps

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July 29, 2022

Pixalate releases MRT for Slack to democratize access to ad fraud, privacy and compliance risk scores for 10MM+ apps and websites including Google, Apple, Amazon, and Roku app stores

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July 21, 2022

Pixalate releases Q1 2022 CBPR Compliance Report for Google, Apple app stores; 40% of mobile apps mentioning "APEC CBPR" in their privacy policies risk falsely representing participation in international privacy program

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July 18, 2022

Pixalate releases Q1 2022 App Store Safety report; finds more than 10% (780k) of apps in Apple, Google stores have no detected privacy policies leaving consumers & children vulnerable to privacy violations

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June 16, 2022

Pixalate Releases Q1 2022 Privacy on Family Planning Apps in Google and Apple Stores Report; 10% Share Location Data With Advertisers And/Or Data Brokers

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June 9, 2022

Pixalate Introduces Ad Industry's First COPPA Compliance Technology to Identify Child-Directed Apps in Google and Apple App Stores

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June 2, 2022

Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: 32% growth in programmatic ad spend; LG market share surges 233%

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May 9, 2022

Pixalate introduces next generation patented IPv6-enabled Ad Fraud protection API technology, with Click Fraud IVT detection

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May 5, 2022

Pixalate Finds 1.5MM+ 'Abandoned' Mobile Apps in Google and Apple Stores as of Q1 2022

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March 2, 2022

80% of American Parents Worry About Childrens' Online Privacy, but Only 48% Monitor Activity Regularly

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December 16, 2021

Pixalate Launches Self-Service Ad Trust & Safety API Suite, Making Ad Fraud Protection Technology Accessible to Millions of Mobile and CTV App Developers

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November 9, 2021

Pixalate Launches Industry's First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels

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October 12, 2021

H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report: 45% of all open programmatic CTV ads are delivered on Roku devices; 86% of US households now reachable

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October 19, 2021

Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management

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October 12, 2021

Pixalate Hires former FTC Enforcer Allison Lefrak to Lead the Company's Privacy and COPPA Compliance Efforts

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October 6, 2021

Pixalate Welcomes Amanda Binns as SVP of Customer Success To Lead Global Client Success Team

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September 27, 2021

Limpid Partners With Pixalate for Ad Fraud and Risk Prevention

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September 14, 2021

Pixalate releases H1 2021 Delisted Mobile Apps report: 15% of Google and Apple app store apps delisted but may remain installed on consumer devices; Over 25% did not have a privacy policy

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September 2, 2021

Pixalate Announces $18.1 Million Additional Growth Capital to Accelerate Global Expansion and Media Ratings Platform

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August 3, 2021

Verve Group Taps Pixalate to Help Combat Ad Fraud

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May 24, 2021

Pixalate Unveils Monthly Publisher Trust Index: Ad Industry's First Mobile & CTV App Ranking System Based on Traffic Quality; Launches free diagnostic report for publishers

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May 13, 2021

Driven by Global Demand, Pixalate Expands EMEA Presence

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March 23, 2021

Connected TV (CTV) Ad Supply Trends Report 2020: Global Programmatic CTV Ad Spend Increases 2.2x in "Year of CTV"

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February 17, 2021

Connected TV (CTV) App-Ads.txt Adoption Report, FY 2020: 80% of Roku & 62% of Amazon Fire TV top 500 apps have app-ads.txt

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December 14, 2020

Q3 2020 Mobile Ad Supply Chain App Safety Report: 15% rise in apps for kids requesting sensitive user data highlights consumer privacy & advertising compliance risk factors

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November 16, 2020

2020 Programmatic Connected TV/OTT report: 70% rise in ad spend despite COVID-19 pandemic; 72% of US households now reachable

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June 29, 2020

Pixalate launches world's first Connected TV (CSTI) rankings to benchmark the quality of programmatic ad sellers across Roku, Amazon, Samsung devices

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May 13, 2020

Pixalate receives continuation of MRC accreditation for SIVT detection and filtration across digital environments

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June 1, 2020

May 2020: Programmatic Connected TV/OTT ad spend bouncing back, up 40% after initial COVID-19 shock; Hulu, Sling TV among risers

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April 27, 2020

Pixalate earns MRC Accreditation for multiple Connected TV/OTT, SSAI measurement metrics

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April 22, 2020

Programmatic Connected TV/OTT ad spend drops 14% in the face of COVID-19; Hulu, Sling TV among biggest fallers: New report

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April 15, 2020

Programmatic advertising in the age of COVID-19: Mobile app ad spend dips 14%; 'Sports' lose 95% but 'Parenting' apps soar 122%

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March 2, 2020

Pixalate releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% global growth in programmatic ad transactions

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February 12, 2020

Pixalate releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% global growth in programmatic ad transactions

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December 17, 2019

Pixalate's 2019 US Mobile Ad Supply Chain Safety Report: Assessing Ad Fraud Risks From Chinese, Russian, & Other Foreign-Registered Apps

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October 10, 2019

Criteo Partners with Pixalate to Provide Additional Protection for Advertisers’ Investments

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July 26, 2019

Knorex Partners With Pixalate To Combat OTT/CTV Ad Fraud

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May 20, 2019

AdColony Selects Pixalate as Fraud Prevention Partner

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May 14, 2019

Verve reaffirms commitment to fraud-free media with Pixalate partnership and TAG recertification

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January 8, 2019

MoPub Announces Traffic Quality Partnerships with Pixalate and DOUBLEVERIFY

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May 24, 2021

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

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December 18, 2018

Vidstart Partners with Pixalate for Ad Fraud and Risk Protection

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November 28, 2018

Pixalate adds 12 new MRC accredited metric areas; becomes first fraud detection company accredited for SIVT filtration across display, in-app, video and OTT

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November 20, 2018

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited

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November 14, 2018

Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

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April 30, 2018

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

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July 5, 2017

Pixalate Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection

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July 18, 2017

Pixalate Unveils MRAID Mobile In-App Viewability Solution; Launches ‘1Tag’

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December 7, 2016

Pixalate Unveils the Industry's First Video Seller Trust Index to Accurately Benchmark Video Advertising
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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