--- title: Pixalate’s Monthly Top Roku Ad Fraud Types description: Pixalate's Monthly Top Roku Ad Fraud Types Report covers invalid traffic (IVT) and ad fraud measured image: https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20ROKU%20LANDING%20PAGE%20COVER.jpg --- [![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "pixalate-logo-red-small")](https://www.pixalate.com/?hsLang=en) # Top Roku Ad Fraud Types Ranking the **most common types of Invalid Traffic (IVT)** across Connected TV (CTV) app traffic in May** 2026**. See how Proxy, High Risk Device ID, High Risk App, and [other types of IVT](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types?hsLang=en) impacted global open programmatic advertising traffic on **Roku**. ### Download Reports By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en). ## **More IVT Rankings & Benchmarks:** - ... [Top Roku Ad Fraud Types](https://www.pixalate.com/pixalates-monthly-top-roku-ad-fraud-types?hsLang=en) - … [Top LG Smart TV Ad Fraud Types](https://www.pixalate.com/pixalates-monthly-top-lg-smart-tv-ad-fraud-types?hsLang=en) - … [Top Amazon Fire TV Ad Fraud Types](https://www.pixalate.com/pixalates-monthly-top-amazon-fire-tv-ad-fraud-types?hsLang=en) - … [Top Samsung Smart TV Ad Fraud Types](https://www.pixalate.com/pixalates-monthly-top-samsung-smart-tv-ad-fraud-types?hsLang=en) - … [Top Apple TV Ad Fraud Types](https://www.pixalate.com/pixalates-monthly-top-lg-smart-tv-ad-fraud-types?hsLang=en) - … [Top Mobile Ad Fraud Types - Google Play Store](https://www.pixalate.com/mobiles-most-common-invalid-traffic-types-google-play-store?hsLang=en) - ... [Top Mobile Ad Fraud Types - Apple App Store](https://www.pixalate.com/mobiles-most-common-invalid-traffic-types-apple-app-store?hsLang=en) - … [Invalid Traffic (IVT) & Ad Fraud - Global Benchmarks](https://www.pixalate.com/invalid-traffic-benchmarks-report-global?hsLang=en) ## **Pixalate's Methodology: CTV Invalid Traffic (IVT) Rankings** This report ranks the most common types of IVT based on global data from May** 2026**. Rankings are determined by IVT Share of Voice (SOV, %), which measures each IVT type relative to total IVT rather than total impressions. Pixalate’s data science team analyzed **2.5**** billion Connected TV (CTV) open programmatic ad impressions** worldwide to produce these insights. The findings are derived exclusively from Pixalate’s datasets, which consist primarily of buy-side open-auction programmatic traffic. ## **How does Pixalate determine traffic origin?** Pixalate identifies the country of traffic using IP address data and geolocation signals. ## **A note on Invalid Traffic (IVT):** Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Ad traffic may be classified as invalid when it comes from non-human sources (spiders, bots, etc.), or from activity intended to generate fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also, per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in the U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.” **To learn more about the types of IVT monitored by Pixalate, **[**review this Knowledge Base article**](https://www.pixalate.com/knowledgebase/reported-invalid-traffic-ivt-types?hsLang=en)**.** ## **See also:** - … [Top CTV Apps Missing app-ads.txt Report](https://www.pixalate.com/pixalates-top-roku-apps-missing-app-ads.txt?hsLang=en) - … [Top Apps by Ad Revenue Report](https://www.pixalate.com/pixalates-top-100-ctv-apps-by-ad-revenue-on-samsung-smart-tv-global?hsLang=en) - … [Weekly Delisted Apps Report](https://www.pixalate.com/pixalates-weekly-delisted-mobile-apps-report-google-play-store?hsLang=en)   ## **About Pixalate** *Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).* ### Schedule a Demo ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/pixalates-monthly-top-roku-ad-fraud-types#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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