The methodology behind Pixalate's Know Your Developer (KYD) safety database, which rates mobile app developers across Google and Apple App Stores to help parents, schools, and child safety advocates identify privacy and safety risks.
By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.
KYD evaluates 356,095 ad-funded mobile app developers operating more than 3.1M apps across the Apple App Store and Google Play Store, assessing and rating online child safety, privacy compliance, and advertising fraud risk for each developer's app portfolio.
Download our methodology to learn more about the KYD framework and assessment used to examine children’s online safety within the app store ecosystem.
Contact
Offices
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
