Gramercy Park Hotel, NYC | Jan. 29, 2020 | 5:30-7:30 EST | Pixalate
Join Pixalate in NYC for an exclusive cocktail hour to discuss OTT/CTV ad fraud in 2020.
When: January 29, 2020 from 5:30-7:30 EST
Where: Gramercy Park Hotel, 2 Lexington Ave., New York, NY 10010
What: Hors d'oeuvres & refreshments
We have limited space and you must be on the guest list to join, so RSVP today to let us know if we can expect you!
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”