Pixalate's Most Common Invalid Traffic Types report for Latin America (LATAM) examines the most common types of mobile invalid traffic across Google Play and Apple App Stores in August 2024. The IVT types are rated most common according to the share of invalid traffic within each mobile app store.
Download the Latin America (LATAM) Most Common Invalid Traffic Types report today.
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Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”