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Most Common Invalid Traffic Types - EMEA

 

Pixalate's Most Common Invalid Traffic Types report for Europe, Middle-East, and Africa (EMEA) examines the most common types of mobile invalid traffic across Google Play and Apple App Stores in August 2024. The IVT types are rated most common according to the share of invalid traffic within each mobile app store.

Key Findings

Google Apps:

  • Display Impression Fraud: 40% share of voice of IVT
  • Masked IP: 12% share of voice of IVT
 

Apple Apps:

  • Display Impression Fraud: 36% share of voice of IVT
  • Masked IP: 25% share of voice of IVT

Download the Europe, Middle-East, and Africa (EMEA) Most Common Invalid Traffic Types report today.

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