MFA (Made for Advertising) CTV Apps Data Feed

The MFA CTV Apps data feed consists of a list of apps that have an associated MFA Risk ranging from medium to high. The categorization is based on factors including:

• Ad Refresh Rate: Number of ad impressions observed per device, per minute
• Age:  Age of the app on the App Store
• IVT: IVT% of the App across regions
• Popularity Score: Pixalate’s popularity score for the app 
• Reviews: Number of Reviews 

For further methodology details across all environments, please see here.

The list is updated daily and available for download at 8am PST.

MFA CTV Apps Data feed:

Folder Name: ctvappsmfa

File Format: CSV

Schema: platform (store) | appID | risk

Naming convention in FTP folder: ctvappsMFARisk_YYYYMMDD