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Analytics
Pixalate's campaign Analytics tracks marketing transactions and measures important metrics such as Invalid Traffic (IVT) and viewability.
The Basics
Integration
- Post-Bid Analytics Integration Overview
- Tag Trafficking & Integration Best Practices
- Integrating via the Pixalate tag and macros
- Mapping macros against Pixalate Key Value parameters
- Trafficking the 1x1 Video Tag
- Ad Server Trafficking
- Integrating "server-to-server"
- Integrating click-tracking
- Direct Mobile SDK Implementation
- Direct Placement Level Implementation
- Pixalate Mobile SDK Implementation in Android Studio (Measurement)
- Pixalate Mobile SDK Implementation in iOS Objective-C (Measurement)
- Pixalate Mobile SDK Implementation in iOS Swift (Measurement)
- Passing the Supply Chain Object via Analytics
Reporting
- Analytics Reporting Overview
- Reported Invalid Traffic (IVT) Types
- Clawback Report User Guide
- Pre-Set Reports
- Advanced Reports
- Reporting Dimensions
- Reported Metrics
- Compliance and Brand Safety Reports
- "Over-The-Top" vs. Connected TV Reporting
- Mapping Friendly Names to IDs
- Open Measurement
- iCloud Private Relay
- IPv6 Types