Pixalate's Q1 2024 Made for Advertising (MFA) Report for Mobile Apps benchmarks advertising trends on likely MFA mobile apps, including ad spend, age of MFA apps, top grossing MFA mobile apps for open programmatic advertising, and MFA mobile app developers.
Our data science team analyzed 5.1 million downloadable mobile apps, and 50+ billion global open programmatic advertising impressions on mobile devices in Q1 2024, to compile this research.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”