Pixalate’s MFA Detection Product Suite

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MFA Intelligence & Supply Vetting

The Media Ratings Terminal reveals in-depth MFA insights so you can vet supply partners alongside invalid traffic (IVT), brand safety, viewability, privacy compliance, authorized sellers, traffic trends, and more.

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Pre-Bid MFA Blocking

Pixalate’s real-time data feeds provide comprehensive lists of mobile, CTV, and web-based MFAs, segmented by risk level, so you can take a customized approach to risk mitigation.

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Post-Bid MFA Analytics

Pixalate’s Analytics dashboard evaluates first-party post-bid data for MFA risk factors like ad refresh rate, ad density, paid traffic rate, social traffic rate and more, alongside IVT rates by app ID, bundle ID, domain.

Pixalate’s MFA Detection and Blocking solution protects your
advertising investment across:

10m+
Mobile Apps
100k+
CTV Apps
1b+
Domains & Subdomains

Determine MFA Risk via API

CTV


    curl -X 'GET' \
    'https://api.pixalate.com/api/v2/mrt/ctv/{{ appid }}?region=GLOBAL&device=roku&widget=mfa'
    \
    -H 'accept: application/json' \
  

    {
    "status": "OK",
    "numFound": 1,
    "docs": [
        {
          "appId": "{{ appid }}",
          "region": "GLOBAL",
          "device": "roku",
          "includeSpoofing": true,
          "mfa": {
            "mfaRisk": "high",
            "adRefreshRate": 8
          }
        }
      ]
    }

Mobile


    curl -X 'GET' \
    'https://api.pixalate.com/api/v2/mrt/apps/{{ appid }}?region=GLOBAL&device=GLOBAL&widget=mfa'
    \
    -H 'accept: application/json' \
  

    {
    "status": "OK",
    "numFound": 1,
    "docs": [
        {
            "appId": "{{ appid }}",
            "region": "GLOBAL",
            "device": "GLOBAL",
            "appStore": "android",
            "mfa": {
                "mfaRisk": "high",
                "adRefreshRate": 22
            }
        }
      ]
    }

Website


    curl -X 'GET' \
    'https://api.pixalate.com/api/v2/mrt/domains/{{ domain }}?region=GLOBAL&device=GLOBAL&widget=mfa'
    \
    -H 'accept: application/json' \
  

    {
    "status": "OK",
    "numFound": 1,
    "docs": [
        {
            "adDomain": "{{ domain }}",
            "region": "GLOBAL",
            "device": "GLOBAL",
            "mfa": {
              "mfaRisk": "high",
              "adRefreshRate": 7.46,
              "adDensity": 6.39,
              "socialTrafficRate": 0.00007,
              "paidTrafficRate": 0
          }
        }
      ]
    }

Integrations:

REST API with JSON responses

Access Methods:

Direct API calls, batch processing, custom integrations

Rate Limits:

Contact sales for volume pricing

Documentation:

developer.pixalate.com

MFA Detection for Businesses Across the AdTech Industry

Demand-Side Supply-Side
As a Demand-Side Platform (DSP) or Buy-Side Business, placing ads on MFAs can hurt your advertisers’ reputation, limit your ROAS, and inhibit campaign optimization. With Pixalate’s MFA detection tools, you can:
  • Protect brand safety by blocklisting apps and sites that don’t meet quality thresholds.
  • Ensure ad effectiveness by avoiding low-engagement ad placements.
  • Prevent wasted budget by limiting impressions in cluttered environments.
Pixalate Made for Advertising Page - MFA Detection
As a Supply-Side Platform (SSP) or publisher, selling ad space from MFAs devalues your inventory, negatively impacting your reputation among advertisers. With Pixalate’s MFA detection tools, you can:
  • Offer bid-worthy inventory by removing apps and sites deemed to be MFAs.
  • Drive higher bids by working with premium, non-MFA publishers.
  • Establish your reputation as a reliable ad partner prioritizing advertiser and buy-side ROI.
Pixalate Made for Advertising Page - MFA Detection

Made-for-Advertising Detection
and Blocking Technology

Comprehensive MFA Detection Based on:

  • Ad Density
  • Ad Clutter
  • Social Driven Traffic
  • App Age
  • Invalid Traffic Rate
  • Reviews & Popularity Rankings
Pixalate Made for Advertising Page - App Store Options

How We Detect MFA

mobile-logo CTV
300M + Device IDs
mobile-logo Mobile
2.5 Billion + Device IDs
desktop-logo Websites
2 Billion + IPv4 & IPv6
  • Ad Refresh Rate: Number of ad impressions observed per device, per hour.
  • Age: Age of the app on the App Store.
  • Popularity: Pixalate’s popularity score for the app.
  • IVT: IVT% of the app across regions.
  • Reviews: Number of user reviews.
  • Ad Refresh Rate: Number of ad impressions observed per device, per hour.
  • Age: Age of the app on the App Store.
  • Popularity: Pixalate’s popularity score for the app.
  • IVT: IVT% of the app across regions.
  • Reviews: Number of user reviews.
  • Ad Density Rate: Number of ad placements observed per device, per minute.
  • Ad Refresh Rate: Number of ad impressions observed per device, per minute.
  • Paid Traffic Rate: Volume of traffic sourced via paid ad sources.
  • Social Traffic Rate: Volume of traffic sourced via social media.

More About Made For Advertising (MFA)

Pixalate Programmatic Sellers and Web MFA Report
Watch AUG 28, 2024 MFA’s Impact on Ad Spend in 5 Minutes
Pixalate Made for Advertising Websites Report
Research Highlights AUG 27, 2024 The Latest MFA Insights from Pixalate
Pixalate Tools for Combating MFA on Mobile, CTV, and Web
Learn AUG 26, 2024 Tools for Combating MFA on Mobile, CTV, and Web
Pixalate MFA Detection Methodology and Products
Dive in AUG 28, 2024 Review Pixalate’s Methodology for Detecting MFA Risk
Read More

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