<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Made for Advertising CTV Report

 

Pixalate's October 2023 Made for Advertising (MFA) Report for CTV benchmarks advertising trends on MFA CTV apps, including ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms (SSPs) selling ads on MFA CTV apps, and the MFA CTV apps with the most advertising.

Key Stats:

  • $144MM estimated annual ad spend going to CTV MFA apps via open programmatic advertising
  • 2% of CTV apps with programmatic advertising measured by Pixalate were flagged by Pixalate as MFA in October 2023
  • 58% of estimated ad spend on CTV MFA apps goes to apps categorized as “Games”

Download the report for free today for a complete breakdown of our findings
 
You can also check out the press release

Download Report
By clicking Download and entering your email address, you are agreeing to our Terms of Use and Privacy Policy.

Schedule a Demo
pixalate-logo-red-small
Copyright © 2024 Pixalate
UK Phone: +44 (0)800 011 2050
US Phone: +1 888 749 2528
*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy
Terms of Use  Privacy Policy  Join ATSAPI Slack Channel

Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

Subscribe to the Pixalate Blog.
The first step in ad fraud prevention.
Loading...
pixalate-logo-white
Contact Us12
Loading...
pixalate-logo-white
Download GSTI
Loading...
Schedule your demo today
Loading...