Video Viewability & Video Engagement (Beta)

Overview

Pixalate provides Video Viewability (VV)^(Beta) and Video Engagement (VE)^(Beta) measurement across programmatic and direct-sold video advertising. Measurement is performed in accordance with MRC Video Impression Guidelines, with audibility detection powered by Open Measurement SDK (OM SDK) signals.

Two dedicated pre-set reports deliver 54 metrics across three IVT-filtering tiers, providing comprehensive visibility into video ad delivery, viewability outcomes, and engagement performance.

Integration

What You Need

Pixalate's standard JavaScript verification tag is all that is required. The tag is delivered via VAST AdVerifications and captures all video viewability and engagement signals natively.

Integration Details

• Tag format: JavaScript verification script delivered via VAST AdVerifications.
• VAST version support: 2.0, 3.0, and 4.0+.
• No additional KV parameters are required in the macro beyond standard integration.
• No additional SDK or library integration is needed.
• Pixalate must be configured as a verification provider in the VAST chain (via AdVerifications node).

What Is Not Supported

• Pixalate is not a VAST wrapper server. The JS verification script must be referenced in the VAST AdVerifications node by the publisher, SSP, or ad server.

Measurement Methodology

Video Impressions

Video impressions are recorded post-buffer/playback as Rendered Video Impressions, consistent with MRC Video Impression Guidelines. This ensures only impressions where video content has actually begun playback are counted.

Viewability

Viewability is measured per MRC requirements for video ad impressions. Each Rendered Video Impression is classified as Viewable, Non-Viewable, or Undetermined based on whether Pixalate's technology could measure the impression and whether it met viewability criteria.

Engagement

Video engagement is measured at four standard VAST quartile milestones (First Quartile, Midpoint, Third Quartile, Completion), plus average playback duration and audibility.

Audibility

Audibility is measured via OM SDK signals, detecting whether audio was enabled during video ad playback.

IVT Filtering

All metrics are available at three IVT-filtering tiers:

1. Gross (Prior to Removal of IVT) — Raw counts before any IVT filtering.
2. Net of GIVT — After removal of General Invalid Traffic.
3. Net of All IVT — After removal of both General and Sophisticated Invalid Traffic.

Available Reports

Both reports are accessible under Pre-Set Reports in Pixalate Analytics, with device type filtering (Desktop, Mobile, Tablet).

Video Viewability Report — 24 Metrics

Measures video ad delivery and viewability outcomes: how many video impressions were rendered, how many could be measured, and whether they met MRC viewability requirements.