Website Blog
The content of Pixalate's blog reflects Pixalate’s opinions with respect to, among other things, factors that Pixalate believes can be useful to the digital media industry. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), trends, observations and any proprietary data shared via Pixalate's blog are neither facts nor guarantees regarding the applicable subject matter. Any references to outside sources should not be construed as endorsements.
As may be used in blog posts, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
Pixalate Products
Invalid traffic, viewability and other designations that may be present in applicable Pixalate products and materials, including Pixalate Analytics, Pre-Bid Blocking Lists, and Media Rating Terminal, reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to our clients. While grounded in Pixalate’s proprietary technology and analytics (which Pixalate evaluates and updates continuously), these designations are merely Pixalate’s opinions (i.e., neither facts nor guarantees).
As used in the applicable Pixalate products and materials, and: (i) per the MRC, the term “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes;” and (ii) per the MRC, “'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
Seller Trust Indexes
Pixalate’s Seller Trust Indexes present ratings and rankings of programmatic advertising firms according to a number of categories. The categories reflect Pixalate’s opinions with respect to the factors that Pixalate believes will be useful to purchasers of media inventory in making their purchasing decisions, and that will be of value to the advertising firms themselves. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each company with respect to a particular category. The rankings reflect Pixalate’s opinions regarding the relative performance of each firm with respect to the categories. Pixalate’s opinions are just that – opinions (i.e., neither facts nor guarantees) – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.