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MFA (Made for Advertising) Websites/Domains Data Feed

(Heading 2) How to use the MFA Websites/Domains Data Feed to combat and mitigate MFA risk.

The MFA Websites/Domains data feed consists of a list of sites that have an associated MFA Risk ranging from medium to high. The categorization is based on factors including:

  • Ad Density Rate: Number of ad placements observed per device, per minute 
  • Ad Refresh Rate: Number of ad impressions observed per device, per minute
  • Paid Traffic Rate: Volume of traffic sourced via paid (ad) sources
  • Social Traffic Rate: Volume of traffic sourced via social media

For further methodology details across all environments, please see here.

The list is updated daily and available for download at 8am PST.

MFA Website/Domains Data feed:

Folder Name: domainmfa

File Format: CSV

Schema: domain | risk

Naming convention in FTP folder: domainMFARisk_YYYYMMDD