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MFA (Made for Advertising) Mobile Apps Data Feed

How to use the MFA Mobile Apps Data Feed to combat and mitigate MFA risk.

The MFA Mobile Apps data feed consists of a list of apps that have an associated MFA Risk ranging from medium to high. The categorization is based on factors including:


  • Ad Refresh Rate: Number of ad impressions observed per device, per minute
  • Age:  Age of the app on the App Store
  • IVT: IVT% of the app across regions
  • Popularity: Pixalate’s popularity score for the app 
  • Reviews: Number of Reviews 
For further methodology details across all environments, please see here.

The list is updated daily and available for download at 8am PST.

The naming convention and format of the lists are as follows

MFA Mobile Apps Data feed:

Folder Name: mobileappsmfa

File Format: CSV

Schema: store | appID | risk

Naming convention in FTP folder: mobileappMFARisk_YYYYMMDD

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