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High Risk Domains 2.0 (Beta)

Effective April 30, 2026, Pixalate is introducing High Risk Domains 2.0 (Beta), a domain blocklist designed to give buyers deterministic, explainable control over domain traffic risks where impression-level IVT filtering is insufficient.

High Risk Domains 2.0 (Beta) identifies domains and subdomains exhibiting structural, persistent IVT behavior using ad intelligence data collected by Pixalate. Domains are evaluated for SIVT and GIVT behavior separately and included on the list only when they display persistent IVT exceeding industry-accepted standards. 

What’s Changing

High Risk Domains 2.0 (Beta) extends your pre-bid protection by identifying domains with persistent IVT that impression-level filtering alone cannot reliably address. Two key updates improve our domain pre-bid datafeed: 

  1. Expanded domain coverage with independent GIVT and SIVT thresholds. High Risk Domains 2.0 (Beta) evaluates GIVT and SIVT separately against industry-aligned thresholds. This captures a broader set of high-risk domains — those with persistently elevated invalid traffic rates as well as domains with suspicious activity verified through Pixalate's internal investigations.
  2. Transparent risk reason codes. Each domain in the High Risk Domains 2.0 (Beta) is tagged with the specific risk type that triggered inclusion. This provides a clear, actionable signal that enables informed, risk-based blocking decisions.

What's Included

High Risk Domains 2.0 (Beta) provides domain and risk coverage across the following dimensions:

  • Persistent high GIVT rates exceeding industry thresholds
  • Persistent high SIVT rates exceeding industry thresholds
  • Confirmed fraudulent domains through Pixalate's internal fraud investigations

Every domain and subdomain is tagged with explicit risk reason codes, providing transparency into why a domain is flagged and enabling informed blocking decisions.

Risk Types


Risk Type

Code

Description

High GIVT

highGIVT

Domains or subdomains with General Invalid Traffic rates exceeding 5% over a 2-month rolling window

High SIVT

highSIVT

Domains or subdomains with Sophisticated Invalid Traffic rates exceeding 15% over a 2-month rolling window

Known Threat Actor

knownThreatActor

Domains or subdomains confirmed as fraudulent sources through Pixalate’s internal fraud investigations.

Schema


High Risk Domains 2.0 (Beta) evaluates each domain and subdomain independently. A domain can be flagged for multiple risk types simultaneously — for example, a domain may be both a known threat actor and exhibit high SIVT.


Column

Type

Description

adDomain

STRING

The domain or subdomain where the traffic originates (e.g., a.example.com, example.com)

rootDomain

STRING

The registered root domain associated with the adDomain (e.g., if adDomain is a.example.com, rootDomain is example.com)

riskType

STRING

Comma-separated list of all applicable risk types


File Format: CSV

Delivery: FTP or S3 Bucket

Naming Convention: FraudBlist_YYYYMMDD.csv

Update Frequency: Daily


Access and Pricing


High Risk Domains 2.0 (Beta) is included at no additional cost for the remainder of your current subscription term, subject to acceptance of the updated Master Subscription Terms (MST). Ongoing pricing will be addressed at renewal. 


High Risk Domains (Version 1.0) will be deprecated soon. We strongly encourage the transition to High Risk Domains 2.0 (Beta) to avoid any disruption to your pre-bid blocking coverage.


Deployment and Integration


On April 30, 2026, production rollout begins for clients who have accepted the updated MST.

After acceptance of the updated MST, Pixalate will enable access and provide delivery details for your FTP folder or S3 bucket.


Clients with custom integrations or internal review requirements are encouraged to engage with Customer Success ahead of the rollout date to ensure continuity and avoid unintended blocking behaviour.