Aug 28, 2026 — Hourly Connected TV Device ID Data Feed Update

What's Changing?

Hourly Blocklist Updates The CTV Device ID Blocklist now refreshes every hour, enhanced from twice daily, enabling faster response to emerging invalid traffic patterns and reducing your exposure window to new IVT threats.

Enhanced Detection Accuracy Updated detection logic prioritizes device IDs with demonstrated high-impact IVT contribution, providing a more targeted blocklist without compromising coverage.

File and Integration Continuity The feed's file naming convention, schema, and delivery method remain unchanged. This is a cadence and detection improvement only.

What's the Anticipated Impact?

Faster Protection Timeline High-risk CTV device IDs can now be identified and blocked within the hour rather than waiting up to twelve hours, improving your proactive defense against emerging invalid traffic.

Maintained Coverage, Streamlined Ingestion The blocklist maintains comprehensive IVT coverage while supporting streamlined ingestion, so your existing polling and processing logic continues to work as-is.

What You Need to Do

If You Poll Hourly No action is required. Continue referencing the "Last Modified Date" on our FTP server to determine when a new file is available — you'll automatically receive the new hourly updates.

If You Poll Less Frequently You'll automatically benefit from more current data with no integration changes. To get the maximum benefit from hourly updates, consider increasing your polling frequency to hourly.

Need Help?

If you want to discuss additional CTV pre-bid coverage or how this fits into your broader pre-bid blocking strategy, please contact your dedicated Customer Success Manager or Sales Representative.

Learn more about Connected TV Device ID Data Feed.