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January 2023 CTV FAST Apps Report


Pixalate's January 2023 CTV FAST Apps Report examines the characteristics of Free Ad-Supported TV (FAST) apps and surfaces programmatic ad insights across Roku and Amazon Fire TV apps.

Key Takeaways:

  • In January 2023, FAST apps accounted for 43 of the top 100 apps on Amazon Fire TV and 24 of top 100 apps on Roku found to be FAST apps.
  • Pluto, Tubi and Sling land on both the Roku and Fire TV lists for January 2023.
  • Invalid Traffic (IVT) rates on FAST apps appear to be lower compared to non-FAST apps on Roku at 10% vs 16%.
In case you missed it, find out more in the January 2023 CTV FAST Apps Blog

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