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IVT Benchmarks Report - EMEA


Pixalate's Invalid Traffic Benchmark Report for Europe, the Middle East and Africa (EMEA) analyzes the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising across websites, Connected TV (CTV) apps, and mobile apps in Q1 2024.

To compile the research, our data science team analyzed 450k+ domains and subdomains, 5+ million CTV and mobile apps, and 72+ billion global open programmatic advertising impressions in Q1 2024.

Download the report for free today for a complete breakdown of our findings.
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