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IAB Categories IVT Trends - LATAM

 

Pixalate's Q2 2024 IAB Categories IVT Trends report for LATAM analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

Key Findings

  • Latin America (22% overall regional IVT rate):
    • “Technology & Computing” had the highest IVT rate (34%) among the top 10 LATAM categories
    • “Video Gaming” (top regional ad spend share at 62%) experienced a 16% IVT rate
    • “Display Impression Fraud” had the highest regional share of invalid traffic (31%)

For this report, Pixalate’s team evaluated the rate of invalid traffic and IVT types impacting the top IAB categories based on the share of estimated open programmatic ad spend.

Download the LATAM IAB Categories IVT Trends report today.

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