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IAB Categories IVT Trends - Global

 

Pixalate's Q2 2024 Global IAB Categories IVT Trends report analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

Key Findings

  • “Video Gaming” had a global IVT (including ad fraud) rate of 17%, resulting in $693M ad spend lost in this category alone in Q2 2024
  • “Technology & Computing” had the highest IVT rate (36%) among the top 10 IAB app categories based on estimated open programmatic ad spend
  • Hobbies & Interests” (31%), and “Technology & Computing” (36%) both had IVT rates higher than the global average (20%)

For this report, Pixalate’s team evaluated the rate of invalid traffic and IVT types impacting the top IAB categories based on the share of estimated open programmatic ad spend.

Download the Global IAB Categories IVT Trends report today.

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