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IAB Categories IVT Trends - APAC

 

Pixalate's Q2 2024 IAB Categories IVT Trends report for APAC analyzes the invalid traffic (IVT) rates across the top ten IAB categories by region, based on the share of mobile app global open programmatic ad spend across the Google Play Store and Apple App Store.

Key Findings

  • Asia Pacific (APAC) (33% overall regional IVT rate):
    • “Hobbies & Interests” had the highest regional IVT rate (45%) among the top 10 APAC categories 
    • “Video Gaming” (top region ad spend share at 53%) experienced a 23% IVT rate
    • “Display Impression Fraud” had the highest regional share of IVT (7%)

For this report, Pixalate’s team evaluated the rate of invalid traffic and IVT types impacting the top IAB categories based on the share of estimated open programmatic ad spend.

Download the APAC IAB Categories IVT Trends report today.

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