--- title: Pixalate - Ad Fraud Protection, Privacy, and Compliance Platform (CTV) description: Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Advertising, and Websites. --- [![Get Started With a Few Lines of Code](https://www.pixalate.com/hubfs/API_Animation_Header.gif "Get Started With a Few Lines of Code")](https://developer.pixalate.com) # Reduce Clawbacks. Fight Ad Fraud Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Apps, and Websites. [![Get API Key](https://www.pixalate.com/hs-fs/hubfs/Get%20API%20Key.png?width=160&name=Get%20API%20Key.png)](https://developer.pixalate.com) [![Schedule a Demo](https://www.pixalate.com/hs-fs/hubfs/Schedule%20a%20Demo.png?width=203&name=Schedule%20a%20Demo.png)](https://www.pixalate.com/scheduledemo?hsLang=en)   ![delisted-apps-h1-2020-cover](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Report%20Covers/delisted-apps-h1-2020-cover.png?width=150&name=delisted-apps-h1-2020-cover.png) BREAKING NEWS: **Pixalate Release Delisted Mobile Apps Report  [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/04261b10-ab14-4ea7-9d69-a107b654ddc6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/04261b10-ab14-4ea7-9d69-a107b654ddc6)** ##### What is Your Risk Level? ###### Search 500+ Publisher Data Points Across Connected TV (CTV), Mobile Apps, and Websites. ## Featured News ![Mobile Audience Engagement Metrics](https://www.pixalate.com/hubfs/Mobile%20Audience%20Engagement%20Metrics.png) ##### Real User Interaction Data Drive Advertising Insights: Introducing MRT Engagement Metrics [Read More →](https://www.pixalate.com/blog/get-immersed-in-engagement-metrics-now-available-in-pixalates-media-ratings-terminal-mrt?hsLang=en) ![Pixalate x Amazon DSP](https://www.pixalate.com/hubfs/Pixalate%20x%20Amazon%20DSP.png) ##### Amazon DSP Enables Pixalate Pre-bid Ad Fraud Blocking on Amazon Owned-and-Operated and Third-Party Supply [Read More →](https://www.pixalate.com/blog/amazon-dsp-enables-pixalate-ad-fraud-blocking?hsLang=en) ![UNICEF Recognizes Pixalate](https://www.pixalate.com/hubfs/UNICEF%20Recognizes%20Pixalate.png) ##### UNICEF Recognizes Pixalate as 'Key Innovator' in Protecting Children's Online Privacy [See The Case Study →](https://www.pixalate.com/blog/united-nations-childrens-fund-unicef-recognizes-pixalate-as-a-key-innovator-in-protecting-childrens-online-privacy?hsLang=en) [![Read More](https://no-cache.hubspot.com/cta/default/2364596/3d119499-6606-4b5e-bb6e-e0a57cbc0346.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3d119499-6606-4b5e-bb6e-e0a57cbc0346) ## Our Customers ![slack-imgs](https://www.pixalate.com/hs-fs/hubfs/slack-imgs.png?width=150&name=slack-imgs.png "slack-imgs") ![Xumo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/logos/1280px-Xumo_logo.svg.png?width=150&name=1280px-Xumo_logo.svg.png "Xumo") ![PubMatic](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/PubMatic_Logo.png?width=150&name=PubMatic_Logo.png "PubMatic") ![Criteo](https://www.pixalate.com/hs-fs/hubfs/Criteo_logo21.svg.png?width=150&name=Criteo_logo21.svg.png "Criteo") ![LinkedIn](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/Linkedin-Logo-2011%E2%80%932019.png?width=150&name=Linkedin-Logo-2011%E2%80%932019.png "LinkedIn") ![DCCC_Logo-RGB-1](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/DCCC_Logo-RGB-1.png?width=150&name=DCCC_Logo-RGB-1.png "DCCC_Logo-RGB-1") [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/ad96721e-0ae5-440e-a41a-ffbfce911158.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ad96721e-0ae5-440e-a41a-ffbfce911158) ### Recent Blog Posts ## Pixalate Top 100TM Indexes Pixalate's Publisher Trust Indexes provide 200+ unique Pixalate Top 100™ rankings for Connected TV (CTV) and Mobile apps based on Pixalate’s analysis of over 5 million apps and 35+ app categories across the Google, Apple, Roku, and Amazon app stores. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/1e80012d-2f2a-4e94-b519-bd5dc038d6d3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1e80012d-2f2a-4e94-b519-bd5dc038d6d3) ![0914-amazon-na](https://www.pixalate.com/hs-fs/hubfs/0914-amazon-na.png?width=1919&quality=low "0914-amazon-na") ## Use Cases The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate provides the data and insights across Connected TV (CTV), Mobile Apps, and Websites for privacy, compliance, risk, rankings, and more to bring transparency, quality, and trust to the open web. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/4b7ed121-b259-4514-aacb-488657bbd45e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4b7ed121-b259-4514-aacb-488657bbd45e) ![Insights](https://www.pixalate.com/hs-fs/hubfs/Insights.png?width=1000&name=Insights.png "Insights") ## Discovery Our Media Ratings Terminal Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/6b9f6b8e-38c9-4cdb-858b-9410fa844747.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6b9f6b8e-38c9-4cdb-858b-9410fa844747) ![Pix-Websites-spot](https://www.pixalate.com/hs-fs/hubfs/Pix-Websites-spot.jpg?width=1000&name=Pix-Websites-spot.jpg "Pix-Websites-spot") ## **Programmatic** Analytics Pixalate’s Analytics enables you to transact confidently using a scaled, omnichannel platform for fraud, brand safety, and display viewability. We monitor over 5+ million apps, 80 million domains, and 300+ million OTT devices - detecting over 35 types of invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites - to give you the industry’s only complete coverage platform. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/c2f8a406-ce3f-4d59-9c18-3b3617c4fb1e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c2f8a406-ce3f-4d59-9c18-3b3617c4fb1e) ![pixalte-product-Analytics](https://www.pixalate.com/hs-fs/hubfs/pixalte-product-Analytics.png?width=824&name=pixalte-product-Analytics.png "pixalte-product-Analytics") ## Ad Fraud Blocking Pixalate’s pre-bid Blocking is the only solution that prevents invalid traffic (IVT) across Connected TV (CTV), Mobile Apps, and Websites from 5+ million apps, 80 million domains, and 300+ million OTT devices. You execute confidently as we block over 40 types of IVT to give you full protection. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/357072ac-9278-4250-857f-79a31bedb633.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/357072ac-9278-4250-857f-79a31bedb633) ![pixalte-product-Blocking](https://www.pixalate.com/hs-fs/hubfs/pixalte-product-Blocking.png?width=824&name=pixalte-product-Blocking.png "pixalte-product-Blocking") ## Customers We love our customers and are proud to partner with leaders across programmatic advertising. ![slack-imgs](https://www.pixalate.com/hs-fs/hubfs/slack-imgs.png?width=100&name=slack-imgs.png "slack-imgs") ![ByteDance_logo_English](https://www.pixalate.com/hubfs/ByteDance_logo_English.svg "ByteDance_logo_English") ![PubMatic_Logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/PubMatic_Logo.png?width=133&name=PubMatic_Logo.png "PubMatic_Logo") ![OpenX](https://www.pixalate.com/hubfs/OpenX.svg "OpenX") ![LinkedIn](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/Linkedin-Logo-2011%E2%80%932019.png?width=100&name=Linkedin-Logo-2011%E2%80%932019.png "LinkedIn") ![DCCC](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/DCCC_Logo-RGB-1.png?width=100&name=DCCC_Logo-RGB-1.png "DCCC") ** As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys. At Yahoo, trust and transparency are paramount, and insights like Pixalate’s new CTV and mobile app ratings help drive further visibility into the programmatic ad supply chain.   ![Patrick McCormack](https://www.pixalate.com/hs-fs/hubfs/patrick-mccormack.jpg?width=271&height=271&name=patrick-mccormack.jpg) **Patrick McCormack** Vice President, Global Partnerships at Yahoo ** I’ve worked in the advertising industry for 20 plus years, and the Publisher Trust Index that Pixalate is introducing will truly be a game-changer. As a company that is laser-focused on maximizing the CTV space, we need a resource like this to make sure that we’re operating with the highest quality insights possible. Many industries have already taken massive steps toward increasing transparency, and Pixalate is helping to drive that with this new offering.   ![Jerrold Son](https://www.pixalate.com/hs-fs/hubfs/1592942728302.jpg?width=200&height=200&name=1592942728302.jpg) **Jerrold Son** Executive Director, Ad Operations at XUMO ** Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory. Pixalate's Publisher Trust Index is an important tool for advertisers that want to expand their CTV or mobile app footprint beyond a handful of household names. These rankings will shine a light on the broader portfolio of premium apps that can deliver on the programmatic promise of scale and efficiency. ![Eric Bozinny](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/eric-bozinny.jpg?width=500&height=500&name=eric-bozinny.jpg) **Eric Bozinny** Senior Director, Marketplace Quality, PubMatic ** **MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.** ![Francois Zolezzi](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/francois-zolezzi-headshot.jpg?width=500&height=500&name=francois-zolezzi-headshot.jpg) **François Zolezzi** Head of Supply Quality, Criteo   ** To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers. It's a valuable resource across a number of metrics including invalid traffic, Pixalate advisories, inventory by region, authorized sellers and more. ![Peter Turner](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/peter-turner.jpg?width=304&height=304&name=peter-turner.jpg) **Peter Turner** Business Development, LinkedIn Marketing Solutions ** Working with Pixalate this past election cycle provided us with a level of transparency and visibility into our ad buying that we were unable to find elsewhere. Pixalate's accreditations in OTT were particularly critical to us.  Given our focus on video advertising, such validation was all the more important for reaching voters during the pandemic. The level of collaboration that Pixalate provided was critical in helping us to eliminate IVT, improve viewability, and maximize our ad spend. ![Priscilla Aybar](https://www.pixalate.com/hs-fs/hubfs/priscilla-v1s-png.png?width=811&height=811&name=priscilla-v1s-png.png) **Priscilla Aybar** Digital Director, Independent Expenditure ## Stats ![Mobile](https://www.pixalate.com/hs-fs/hubfs/Mobile-2.png?width=60&height=95&name=Mobile-2.png "Mobile") ## 5M+ Mobile App Analyzed ![CTV](https://www.pixalate.com/hs-fs/hubfs/CTV-1.png?width=103&height=95&name=CTV-1.png "CTV") ## 60K+ CTV Apps Analyzed ![Index](https://www.pixalate.com/hs-fs/hubfs/Index-1.png?width=111&height=97&name=Index-1.png "Index") ## 200+ Unique Indexes ![Analytics](https://www.pixalate.com/hs-fs/hubfs/Analytics-1.png?width=110&height=97&name=Analytics-1.png "Analytics") ## 2T+ Data Points Analyzed ![Apps](https://www.pixalate.com/hs-fs/hubfs/Apps-1.png?width=83&height=94&name=Apps-1.png "Apps") ## 35+ App Categories ![Global](https://www.pixalate.com/hs-fs/hubfs/Global-1.png?width=94&height=94&name=Global-1.png "Global") ## 4 Global Regions ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/home-dev-ft1-testing#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en). ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Contact Us12 Loading... ![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png) ##### Download GSTI Loading... Schedule your demo today Please complete all fields Loading... By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en). * * * * *