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EMEA Market Report + IVT: Mobile Apps


Pixalate's H1 2023 EMEA Market Report + IVT: Mobile Apps evaluates the state of the mobile marketplaces in the Europe, the Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends.

Key Findings:

  • 29% of global mobile in-app ad spending goes to EU-registered apps
  • Cyprus accounts for 39% of EMEA’s total mobile ad revenue 
  • Apple iPhone captures 35% estimated mobile device market share in EMEA
  • 19% IVT rate for mobile in-app traffic in EMEA
Download the report for free today for a complete breakdown of our findings!
In case you missed it, find out more in our press release

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