Pixalate's H1 2023 EMEA CTV Ad Supply Chain Trends Report provides a comprehensive analysis on the state of open programmatic CTV advertising through the first half of 2023 in the EMEA region.
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- 58% year-over-year decline in open programmatic CTV ad spend in the EMEA region
- 24% higher rate of ad fraud for CTV in EMEA versus the global average
- Magnite captures 41% of the EMEA SSP market for Samsung Smart TV apps
- Samsung holds 34% of the EMEA CTV device market share