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EMEA CTV Ad Supply Chain Trends Report


Pixalate's H1 2023 EMEA CTV Ad Supply Chain Trends Report provides a comprehensive analysis on the state of open programmatic CTV advertising through the first half of 2023 in the EMEA region.

Key Findings:

  • 58% year-over-year decline in open programmatic CTV ad spend in the EMEA region
  • 24% higher rate of ad fraud for CTV in EMEA versus the global average
  • Magnite captures 41% of the EMEA SSP market for Samsung Smart TV apps
  • Samsung holds 34% of the EMEA CTV device market share
Download the report for free today for a complete breakdown of our findings!
In case you missed it, find out more in our press release

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