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February 2023 CTV App Spoofing on Roku and Amazon Fire TV


Pixalate's February 2023 CTV App Spoofing Report on the Roku and Amazon Fire TV Stores finds:

  • Multiple Roku apps spiked in February, with Lifetime, Xumo Play, Crackle, and the NBA app all having over half of their measured open programmatic traffic affected by spoofing.
  • News apps comprise nine of the top 15 apps on the Amazon Fire TV list, with Fox News and WNEP leading the category.
  • HappyKids, a child-directed video streaming app, emerges as the Amazon Fire TV app third most affected by spoofing in February.

In case you missed it, find out more in the February 2023 CTV App Spoofing Blog

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