--- title: "Interviews: Reducing Risk in the Programmatic Supply Chain" description: Pixalate interviewed industry experts on all things programmatic during DMEXCO 2019. Here's what today's leaders are saying. image: https://www.pixalate.com/hubfs/Landing_Page_Media/verizon-media-thumbnail.png --- [![Pixalate - Global Ad Fraud Protection](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "Pixalate - Global Ad Fraud Protection")](https://www.pixalate.com/?hsLang=en) [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com?hsLang=en) Search **Menu** ** ** # INTERVIEW SERIES: REDUCING RISK & IMPROVING QUALITY IN THE PROGRAMMATIC SUPPLY CHAIN Pixalate interviewed industry experts on all things programmatic during DMEXCO 2019. Here's what today's leaders are saying.  ![mopub-logo](https://www.pixalate.com/hs-fs/hubfs/mopub-logo.png?width=140&height=40&name=mopub-logo.png "mopub-logo") Brian Bravo *Sr. Strategic Partner Development Manager* Interview on mobile programmatic in-app supply chain quality ![mopub-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/mopub-thumbnail.png "mopub-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm1) ![verizon-media-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/verizon-media-logo.png?width=91&height=40&name=verizon-media-logo.png "verizon-media-logo") Greg MacDonald *VP, Ad Marketplace Partnerships* Interview about mobile in-app advertising and app store responsibility ![verizon-media-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/verizon-media-thumbnail.png "verizon-media-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm2) ![iab-tech-lab-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/iab-tech-lab-logo.png?width=40&height=40&name=iab-tech-lab-logo.png "iab-tech-lab-logo") Jennifer Derke *Dir. of Product, Programmatic/Automation* Interview about app-ads.txt and what's next for OTT/CTV ![iabtechlab-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/iabtechlab-thumbnail.png "iabtechlab-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm3) ![rhythmone-r1-logo](https://www.pixalate.com/hs-fs/hubfs/Logos/rhythmone-r1-logo.png?width=188&height=40&name=rhythmone-r1-logo.png "rhythmone-r1-logo") Karim Rayes *Chief Product Officer* Interview on ad fraud and a clean programmatic supply chain ![r1-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/r1-thumbnail.png "r1-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm4) ![openx-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/openx-logo.png?width=86&height=40&name=openx-logo.png "openx-logo") Steven Myslinski *Director, Business Development - Publisher Solutions* Interview on ad fraud in emerging channels, including OTT/CTV ![openx-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/openx-thumbnail.png "openx-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm5) ![goodway-group-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/goodway-group-logo.jpg?width=155&height=40&name=goodway-group-logo.jpg "goodway-group-logo") Jay Friedman *President* Interview on trust in today's digital advertising ecosystem ![goodway-group-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/goodway-group-thumbnail.png "goodway-group-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm6) ![PubMatic_Logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/PubMatic_Logo.png?width=130&height=20&name=PubMatic_Logo.png "PubMatic_Logo") Emma Newman *Chief Revenue Officer, EMEA* Interview on the evolution of mobile in-app ad quality ![pubmatic-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/pubmatic-thumbnail.png "pubmatic-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm7) ![chartboost-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/chartboost-logo.png?width=130&height=20&name=chartboost-logo.png "chartboost-logo") Julius Ramirez *SVP, Global Revenue and Partnerships* Interview on the future of ad fraud and working together ![chartboost-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/chartboost-thumbnail.png "chartboost-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm8) ![adcolony-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/adcolony-logo.png?width=145&height=40&name=adcolony-logo.png "adcolony-logo") Matt Barash *Head of Strategy and Business Development* Interview on transparency and accountability in digital advertising ![adcolony-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/adcolony-thumbnail.png "adcolony-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm9) ![primis-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/primis-logo.png?width=130&height=35&name=primis-logo.png "primis-logo") Dan Sharon *Customer Success Executive* Interview on video ad quality and video advertising fraud ![primis-thumbnail-2](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/primis-thumbnail-2.png "primis-thumbnail-2") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm10) ![tappx-logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/tappx-logo.png?width=130&height=37&name=tappx-logo.png "tappx-logo") Fernando Saiz *Chief Marketing Officer* Interview on the battle against ad fraud and industry initiatives ![tappx-thumbnail](https://www.pixalate.com/hubfs/Landing_Page_Media/tappx-thumbnail.png "tappx-thumbnail") [Details](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#tm11) ![pixalate-logo-square](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/pixalate-logo-square.png?width=400&name=pixalate-logo-square.png "pixalate-logo-square") SUBSCRIBE TO OUR YOUTUBE CHANNEL For more thought leadership on the ongoing battle against ad fraud [SUBSCRIBE](https://www.youtube.com/channel/UCQIYCJYHMj5ayoZf925qLeA) ![brian-bravo-headshot](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/brian-bravo-headshot.jpg?width=800&name=brian-bravo-headshot.jpg "brian-bravo-headshot") ## Brian Bravo Sr. Strategic Partner Development Manager MoPub Pixalate sat down with Brian Bravo, Senior Strategic Partner Development Manager at [MoPub](https://www.mopub.com/) — Twitter's mobile in-app ad exchange — to discuss mobile in-app ad quality and tips for maintaining a clean supply chain. ![greg-macdonald-headshot](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/greg-macdonald-headshot.jpg?width=800&name=greg-macdonald-headshot.jpg "greg-macdonald-headshot") ## Greg MacDonald VP, Ad Marketplace Partnerships Verizon Media Pixalate sat down with Greg MacDonald, VP, Ad Marketplace Partnerships at [Verizon Media ](https://www.verizonmedia.com/)to discuss the state of the mobile in-app advertising ecosystem. ![jennifer-derke-headshot](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/jennifer-derke-headshot.jpg?width=505&name=jennifer-derke-headshot.jpg "jennifer-derke-headshot") ## Jennifer Derke Director of Product, Programmatic/Automation IAB Tech Lab Pixalate sat down with Jennifer Derke, Director of Product, Programmatic/Automation at [IAB Tech Lab](https://iabtechlab.com/), an industry consortium which develops standards and technology for the digital media ecosystem, to discuss the app-ads.txt standard and forays into emerging channels like OTT/CTV. ![karim-rayes](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/karim-rayes.jpg?width=450&name=karim-rayes.jpg "karim-rayes") ## Karim Rayes Chief Product Officer RhythmOne Pixalate sat down with Karim Rayes, Chief Product Officer at [RhythmOne](https://www.rhythmone.com/) — a cross-device supply-side platform (SSP) — to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain. ![steven-myslinski](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/steven-myslinski.jpg?width=308&name=steven-myslinski.jpg "steven-myslinski") ## Steven Myslinski Director, Business Development - Publisher Solutions OpenX Pixalate sat down with Steven Myslinski, Director, Business Development - Publisher Solutions at [OpenX](https://www.openx.com/), a programmatic ad marketplace, to discuss the evolution of ad fraud in new environments such as OTT/CTV. ![jay-friedman](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/jay-friedman.jpg?width=464&name=jay-friedman.jpg "jay-friedman") ## Jay Friedman President Goodway Group Pixalate sat down with Jay Friedman, President of [Goodway Group](https://goodwaygroup.com/), an independent programmatic ad platform for advertisers and agencies, to discuss trust in today's digital advertising ecosystem. ![emma-newman](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/emma-newman.jpg?width=500&name=emma-newman.jpg "emma-newman") ## Emma Newman Chief Revenue Officer, EMEA PubMatic Pixalate sat down with Emma Newman, Chief Revenue Officer, EMEA, at [PubMatic](https://pubmatic.com/), a digital advertising technology platform for app developers and premium publishers, to discuss how advertisers can find quality mobile in-app inventory. ![Julius-Ramirez](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Julius-Ramirez.png?width=500&name=Julius-Ramirez.png "Julius-Ramirez") ## Julius Ramirez SVP, Global Revenue and Partnerships Chartboost Pixalate sat down with Julius Ramirez, SVP, Global Revenue and Partnerships at [Chartboost](https://www.chartboost.com/), a programmatic mobile in-app advertising and monetization platform, to discuss the future of ad fraud and why the industry needs to work together to combat the challenges. ![matt-barash](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/matt-barash.jpg?width=271&name=matt-barash.jpg "matt-barash") ## Matt Barash SVP, Global Revenue and Partnerships Chartboost Pixalate sat down with Matt Barash, Head of Strategy and Business Development at [AdColony](https://www.adcolony.com/), a mobile advertising and marketing platform, to discuss transparency and accountability in digital advertising. ![dan-sharon](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/dan-sharon.jpg?width=257&name=dan-sharon.jpg "dan-sharon") ## Dan Sharon Customer Success Executive Primis Pixalate sat down with Dan Sharon, Customer Success Executive at [Primis](https://www.primis.tech/), a video discovery platform, to discuss video advertising and the evolution of quality. ![fernando-saiz](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/fernando-saiz.jpg?width=500&name=fernando-saiz.jpg "fernando-saiz") ## Fernando Saiz Chief Marketing Officer Tappx Pixalate sat down with Fernando Saiz, Chief Marketing Officer at [Tappx](https://www.tappx.com/en/), a programmatic ad platform for mobile and OTT/CTV, about the battle against ad fraud. ## Mobile App Supply Quality Pixalate hosted a panel zeroing in on the trust deficit in mobile programmatic with experts from Criteo, MoPub, & Verizon Media. See how today's leaders are navigating the mobile waters: [![Watch the Panel](https://no-cache.hubspot.com/cta/default/2364596/86308891-53dc-4ce5-a2d1-00730271ba98.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/86308891-53dc-4ce5-a2d1-00730271ba98) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/dmexco-interviews-reducing-risk-in-the-programmatic-supply-chain#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf?hsLang=en). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *