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Media Ratings Terminal Discovery

Our Media Ratings Terminal Discovery tool sheds light on millions of web properties, analyzing 2 Trillion data points a month across Connected TV (CTV), Mobile Apps, and Websites, providing privacy, compliance, risk, app details, traffic, brand safety, and more to bring transparency, quality, and trust to the open web.
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Insights

Insights that Matter

Providing insights and tools for creating a trusted open web environment for everyone.

  • Ad Fraud Risk
  • Compliance and Privacy Abuse
  • Brand Protection Risk
  • Criminal Background Check and OFAC
  • Regulatory Compliance Risk and Due Diligence
  • Monetization and Optimization Opportunities
  • Malware and Phishing
  • Child and Family Safety
  • Market Size and Trends
  • Publisher, Supply, and Device Rankings
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Insights that Matter

By the Numbers

Our Discovery tool helps you build lists with the ability to filter across 500 metrics, like app details, traffic, and brand safety. These exclusive Connected TV (CTV), Mobile Apps, and Websites data points are useful to craft a scaled platform that meets your marketing and compliance needs.
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Pixalate By the Numbers

Bulk Upload and Download

Working with a large number of publishers between Connected TV (CTV), Mobile Apps, and Websites can be tedious especially at scale. Our discovery tool lets you upload thousands of publishers at a time to determine the overall risk as well as download all the data insights associate with that publisher.
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upload and download

Customize Your Lists

Pixalate’s Discovery has multiple presets to help you get started. You also have the ability to create custom filters based on our 500 metrics and save those as your own presets, as well as import CSV from existing inventory sources to match and see your risk factors. You can also download your created list in a CSV format.
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discovery-presets

 

Connected TV

Metrics that matter.

  • App Age
  • Roku Store Categories
  • Amazon Fire TV Categories
  • Risk
  • App Age Risk
  • SSAI%
  • Transparent SSAI%
  • Ad Fraud Risk
  • Brand Safety Risk
  • Brand Safety Content Risk
  • Marketing Compliance Risk
  • Developer Details
  • No Privacy Policy
  • App-ads.txt
  • IVT%
  • Country Registered
  • Ads Detected
  • App Age
  • Keywords
  • Parental Hint
  • Revenue Sources
  • CVAA Compliant
  • Trusted Seller
  • Ad Capabilities
  • Channels
  • Geo
  • Reach
  • and more…
 
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Connected TV - Metrics that matter.

Mobile Apps

Metrics that matter.

  • App Details
  • Adult Content
  • Violence Content
  • High IVT
  • No Privacy Policy
  • No Ads
  • Anonymous (Private Domain)
  • Play Store Categories
  • IAB Categories
  • Risk
  • Permission Risk
  • App-ads.txt
  • IVT%
  • COPPA Risk
  • Ad Fraud Risk
  • Brand Safety Risk
  • Marketing Compliance Risk
  • Developer Details
  • Ad Capabilities
  • App Performance
  • Reach
  • Trusted Seller
  • Viewability(%)
  • and more...
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Mobile - Metrics that matter.

Websites

Metrics that matter.

  • Domain Details
  • IAB Categories
  • Risk
  • IVT%
  • Publisher Details
  • Ad Capabilities
  • CTR
  • Bid Range
  • Day of the Week
  • Device
  • Ads.txt
  • IVT%
  • Inventory Estimates
  • Geo
  • Privacy Policy Detected
  • Terms and Conditions
  • Trusted Seller
  • Top-Level Domain
  • Top Traffic
  • Source Traffic
  • Viewability
  • and more..
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Websites - Metrics that matter.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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