Pixalate — DEFASED CTV Apps Pre-Bid Blocklist

Now Available

DEFASED Pre-Bid Blocklist for CTV Apps

Daily updated list of apps delisted from Roku, Amazon Fire TV, Apple TV, Samsung, and LG — with App ID, App Name, Removal Date for 100+ countries.

Contact Sales

Data Feeds

Global Delisted Apps

All apps removed from any app store globally. Used for proactive blocking.

Global Delisted Apps w/ Impressions

Removed apps still generating ad impressions, as measured by Pixalate.

21,000+

Delisted CTV apps tracked

100+

Countries tracked

Update Frequency: Daily

Format: CSV

Access Methods: FTP, S3, API, Dashboard, AWS RTB Fabric

Why Delisted Apps Are a Risk Signal

When app stores remove an app, no automated mechanism alerts the ad ecosystem. The app disappears from the storefront but can remain installed on millions of devices.

Ad Fraud & Malicious Activity

Malware, adware, IVT, compromised SDKs, deceptive behavior, or manipulated reviews — including cases tied to developer account termination.

Privacy, Policy & Compliance

Non-compliance with privacy guidelines, missing policies, copyright violations, government-mandated removal, or sanctions requirements.

Use Cases

SSPs & Exchanges

Proactive Blocking

Remove all apps no longer authorized by official stores.

Block Delisted Apps With Impressions

Block removed apps still actively serving ads, as measured by Pixalate's data.

Region-Specific Filtering

Use country-level intelligence to filter apps delisted in specific markets while preserving inventory authorized elsewhere.

DSPs & Agencies

Pre-Bid Filtering

Automatically exclude App IDs flagged as DEFASED from campaign targeting.

Brand Reputation

Prevent ad spend from reaching developers banned for potential privacy and policy violations.

Market-Level Compliance

Apply region-specific blocking to campaigns targeting specific geographies.

Country-Level Delisted App Intelligence

An app removed from one country's app store may still be available in the same store in other countries. DEFASED blocklists include country codes to identify 100+ countries the app has been delisted from.

Data Schema

All DEFASED pre-bid blocklist data feeds share the schema below.

Column Name	Type	Description
osName	STRING	Operating system of the delisted app.
appId	STRING	Unique app identifier. Numeric trackId for iOS; package name for Android.
lastSeen	STRING	Date the app was removed from the app store.
appStoreUrl	STRING	Original storefront URL. Delisted apps return HTTP 404.
appStoreName	STRING	Store the app was removed from (e.g., Google Play, Roku Channel Store).
delistedCountryCodes	ARRAY	List of countries in which the app has been removed from app storefronts.

Enrichment API

Programmatic lookup of delisted status by App ID.

Request

curl -X 'GET' \
'https://api.pixalate.com/api/v2/mrt/apps/{APP_ID}?widget=appOverview&device=roku' \
-H 'accept: application/json'

Response (trimmed)

{
"appId": "1234567",
"appStore": "ios",
"appOverview": {
"appTitle": "Sample Delisted App",
"delistedApp": true,
"delistedDate": "2024-12-05"
}
}

Integrations:

REST API with JSON responses

Access Methods:

Direct API calls, batch processing, custom integrations

Rate Limits:

Contact sales for volume pricing

Documentation:

developer.pixalate.com

Availability

DEFASED data is accessible through multiple channels.

FTP Data Feeds

Daily CSV blocklists

Amazon S3

Direct delivery to S3 bucket

Enrichment API

Programmatic lookup of delisted status by App ID

Analytics Dashboard

Search & filter through Pixalate's UI

AWS RTB Fabric

Module for delisted apps filtering