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CTV Device Global Market Share Report


Pixalate's Q3 2023 CTV Device Global Market Share Report breaks down CTV device market share by global region based on their share of open programmatic ad traffic.

Key Takeaways

  • LATAM: Samsung CTV device market share in LATAM is 40%, followed by Roku with 28%, as of Q3 2023, according to Pixalate’s data
  • North America: Roku leads with 53% market share
    • outperforming Samsung at 16%
    • and Amazon at 11%

Download the full report to discover even more of our findings!

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