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CTV Device Global Market Share Report


Pixalate's Q4 2023 CTV Device Global Market Share Report offers an in-depth analysis of CTV devices across significant global regions, including North America, Latin America, and Europe, Middle East and Africa, and Asia-Pacific.

Key Takeaways

  • Roku’s SOV in North America reaches 55%, consolidating its lead in the region for two consecutive years
    • SOV for Amazon Fire TV (11%), Apple TV (11%), and Samsung (9%) 
  • Roku devices lead in LATAM
    • SOV increased from an average monthly SOV of 17% in 2022 to 34% in 2023, reaching the highest value in Q4 2023 with 44%
  • Amazon Fire TV devices grow in EMEA, increasing their lead in the region

Download the full report to discover even more of our findings!

In addition, you will also get access to previous reports!

Find out more in our press release

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