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CTV Bundle IDs Mapping Report


Pixalate released new data highlighting issues prevalent with Bundle IDs. We conducted a study of CTV transactions from June - August 2022 to provide insights into the scale of variations in CTV Bundle IDs. 

The report found that 40% of apps in the Roku app store and 30% of apps in the Amazon Fire TV app store are using multiple Bundle IDs – a big problem in the industry – causing issues with targeting and measurement and creating opportunities for fraudsters to exploit this programmatic ad supply chain vulnerability.

Download the full report and the list of top CTV apps with multiple Bundle IDs for free today.

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