--- title: Pixalate's CTV Bundle ID Mapping Report - Samsung Smart TV description: Pixalate’s CTV Bundle ID Mapping Report for Samsung Smart TV studies CTV ad transactions to provide insights into the scale of variations in CTV Bundle IDs. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/CTV%20Bundle%20ID%20Mapping%20Report%20-%20Samsung%20landing%20page%20cover.png --- [![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "pixalate-logo-red-small")](https://www.pixalate.com/?hsLang=en) # CTV Bundle ID Mapping Report for Samsung Smart TV   Pixalate's Q4 2024 CTV Bundle ID Mapping Report for Samsung Smart TV provides insights into some common challenges in Connected TV (CTV) advertising - the usage of Bundle IDs to identify apps, the presence of multiple Bundle IDs per app, and the extent to which the variation of Bundle IDs for each app exists. ## Key Findings: - **22%** of **Samsung Smart TV apps** are referred to by **2+ Bundle IDs** in Q4 2024 - **7%** of global open programmatic ad spend on **Samsung Smart TV apps** in Q4 2024 goes to apps that are referred to by **10+ Bundle IDs**, according to Pixalate’s data - **10%** of global open programmatic ad spend on **Samsung Smart TV apps** in Q4 2024 went to non-standard bundle IDs, requiring to be mapped to an App Store ID Download the full report for free today for a complete breakdown of our findings.   *You will also get access to previous reports.*   Also download the reports for: - ... [Amazon Fire TV](https://www.pixalate.com/ctv-bundle-id-mapping-report-fire-tv?hsLang=en) - ... 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