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CTV Ad Supply Chain Trends Report

Pixalate's Q3 2023 Global CTV Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising the third quarter of 2023.

Key Findings

  • Estimated global open programmatic CTV advertising spend eclipses $5.3 billion in Q3 2023 – up +47% since Q3 2021
  • 15% invalid traffic (IVT) rate in global open programmatic CTV in Q3 2023, the lowest mark in over two years
  • Roku had 51% estimated global CTV device market share in Q3 2023, its strongest quarter since Q1 2020
Download the full report for more. (You will also get access to previous reports)

In case you missed it, find out more in the press release

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