Pixalate's Q3 2023 Global CTV Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising the third quarter of 2023.
Download the full report for more. (You will also get access to previous reports)
- Estimated global open programmatic CTV advertising spend eclipses $5.3 billion in Q3 2023 – up +47% since Q3 2021
- 15% invalid traffic (IVT) rate in global open programmatic CTV in Q3 2023, the lowest mark in over two years
- Roku had 51% estimated global CTV device market share in Q3 2023, its strongest quarter since Q1 2020